Sense & Respond

How Successful Organizations Listen to Customers and Create New Products Continuously

By: Jeff Gothelf, Josh Seiden

Narrated by: Graham Rowat

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn't merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.

Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense & Respond, Jeff Gothelf and Josh Seiden vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them - and to continuously innovate within them.

©2017 Jeff Gothelf and Josh Seiden (P)2019 Gildan Media

Eye Opening and Informative

Sense & Response methods are going to be crucial for the digital economy moving forward. This book is incredibly insightful, and I would recommend this read for sure!

I have already talked about this to a few of my colleagues. Insightful and informative for sure.
A must read!

Must listen for anyone going into Product

Jeff's keen insights and easy to understand knowledge will put you on the right track for truly understanding what product really is.