
UX Strategy
Product Strategy Techniques for Devising Innovative Digital Solutions
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Narrado por:
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Jaime Levy
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De:
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Jaime Levy
Acerca de esta escucha
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.
- Define value propositions and validate target users through provisional personas and customer discovery techniques
- Explore marketplace opportunities by conducting competitive research and analysis
- Design experiments using rapid prototypes that are focused on the business model
- Conduct online user research to gain valuable insights quickly on any budget
- Test business ideas and validate marketing channels by running online advertising and landing page campaigns
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General
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Good overview of the discipline
- De Amazon Customer en 08-03-24
De: Stephen Wendel
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User Story Mapping
- Discover the Whole Story, Build the Right Product
- De: Jeff Patton, Peter Economy - foreword
- Narrado por: Roy McCrerey
- Duración: 8 h y 19 m
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User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
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Straw man arguments and handwaving
- De Amazon Customer en 01-02-22
De: Jeff Patton, y otros
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Information Architecture
- For the Web and Beyond
- De: Louis Rosenfeld, Peter Morville, Jorge Arango
- Narrado por: Theodore O'Brien
- Duración: 11 h
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Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.
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Well organized and right to the points
- De Coco en 06-08-23
De: Louis Rosenfeld, y otros
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User Friendly
- How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
- De: Cliff Kuang, Robert Fabricant
- Narrado por: Jean Ann Douglass
- Duración: 11 h y 18 m
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In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.
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Underwhelming real life examples
- De Nick en 12-17-20
De: Cliff Kuang, y otros
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The Design of Everyday Things
- Revised and Expanded Edition
- De: Don Norman
- Narrado por: Neil Hellegers
- Duración: 10 h y 39 m
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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
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Designers Start Here (missing visual references)
- De sammy k en 09-01-19
De: Don Norman
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
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Emotional Design
- Why We Love (or Hate) Everyday Things
- De: Don Norman
- Narrado por: George Newbern
- Duración: 7 h y 23 m
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Great, logical book
- De Everyday Guy en 12-02-24
De: Don Norman
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Writing Is Designing
- Words and the User Experience
- De: Michael J. Metts, Andy Welfle, Sara Wachter-Boettcher - foreword
- Narrado por: William Sarris
- Duración: 4 h y 41 m
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Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.
De: Michael J. Metts, y otros
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Intuitive Design
- Eight Steps to an Intuitive UI
- De: Everett N. McKay
- Narrado por: Miles Meili
- Duración: 4 h y 46 m
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Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs - for mobile, web, and desktop apps. Mission accomplished!
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Design can apply to audio too
- De Trang en 06-04-19
De: Everett N. McKay
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UX Management Methods
- A User Experience Design Leadership Guide for Beginners: How to Lead UX Designers or Master the UX Research Lifecycle as a Team of One
- De: Jon Binder
- Narrado por: Jon Binder
- Duración: 3 h y 14 m
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UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.
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An authentic guide for new UX managers and leaders
- De Xena en 04-21-22
De: Jon Binder
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Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- De: Yu-kai Chou
- Narrado por: Scott R. Smith
- Duración: 12 h y 29 m
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The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
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Just a bunch of rules and no source references
- De Abel en 09-07-17
De: Yu-kai Chou
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Web Development and Design for Beginners
- Learn and Apply the Basic of HTML5, CSS3, JavaScript, jQuery, Bootstrap, DOM, UNIX Command, and GitHub - Tools for Building Responsive Websites
- De: James Webb
- Narrado por: Helpful Matthew
- Duración: 4 h y 58 m
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Are you impressed by your apps’ ability to display and work equally well on your desktop, smartphone, laptop, and tablet? As a result, you may have made up your mind to learn how you, too, can create such impressive sites for the web. There’s no question that you - or anybody - can attain such ability given the right training. All you need is a patient and knowledgeable instructor to impart to you these technical skills. But, you don’t have to go through expensive courses and tedious lectures for that.
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Simple-to-understand
- De L.R en 07-07-22
De: James Webb
Lo que los oyentes dicen sobre UX Strategy
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Angie16
- 08-16-22
Excellent book for all levels
Jaime Levy’s UX strategy is a wonderful book for any one in the field of product design. She interweaves her personal experiences which helps us understand what UX strategy really is. The narration is good, but would have liked more voice modulation.
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- Amazon Customer
- 02-08-23
Knowledgeable
I liked the in detail discussion on testing in this book. The information was a piece that I needed and did not know prior. So thank you.
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- Anthony Dempsey
- 08-19-21
A Must Read for Product Teams
This is a great resource - should be required reading - for product teams wanting to deliver innovative products at speed. This book breaks down the critical steps for success and provides clear examples of the risks and rewards of following or ignoring due diligence and proper processes. ie: understand how your business strategy is being/should be consumed by the people you want to reach to avoid wasting time, effort, and money AND asking/answering the difficult question up front "Is this the right thing to do?" This book covers the 4 tenants of UX strategy that are critical keys to success.
This second edition is a great example of how the industry continues to evolve by referencing the impact the pandemic has had on user research and collaboration. Jaime does a fantastic job of narrating how teams can pivot to get the job done remotely without compromising standards or skipping a beat.
Successful product teams understand the value of UX strategy and how it supports business strategy. If you're new to the world of UX or an oldtimer, this book is a great read/listen to get your approach on the right track.
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esto le resultó útil a 1 persona
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- Zoe
- 07-15-23
Worth listening to (well organized and informative)
Well organized and easy to follow. Interestingly, while this book recommends user testing before product development, my engineering husband insists technology innovation does not have to come after user testing. Would appreciate it more if the author could discuss the difference between product development and technology innovation.
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- Amanda
- 02-06-22
Something for every UX designer
This audiobook has great sound quality. I think listeners will enjoy the author’s ability to tell stories based on their experience while teaching the more advanced subject matters of UX design. Junior UXers will love the section on rapid prototyping.
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- Cliente Kindle
- 12-19-24
Starting in the UX field? You should listen to this book
This is an excellent book for beginners in the field of UX. It provides valuable insights on conducting competitor research, developing products based on a strong value proposition, and validating ideas before investing resources in something that may not have market fit.
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- Anonymous User
- 10-11-21
Excellent book 👏
Loved how Jaime outlined the UX strategy process in great detail and uses stories to give them context and make them tangible. Many hands-on methods and processes and not high level talk around UX strategy. Also great adjustments to the world of „new work“ - how UX strategy has changed / methods have changed trough COVID. Strong recommendation to any type of designer and design leader.
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- dakine808
- 08-16-22
Awesome book!
Listening to this book was great. Voice was soothing and had a great pace. Always been a big fan of Jamie Levy and her ways of design thinking. Thank you, Jamie!
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- Olivia K Treynor
- 03-01-22
Accessible and Thorough Guide to UX Strategy
Jaime Levy is a certifiable UX legend, and this book is a comprehensive yet accessible dive into approaching a business problem like a UX strategist. While I'm a novice to the field (and a 20 year old), Jaime's narration of her and her students' case studies was completely comprehensible and often flat out fun to listen to. This book doesn't cut corners; Jaime will exhaustively describe how to approach a problem with a level of detail I appreciated. I'll surely be returning to this to study more closely the step by step solutions offered to given scenarios, but the big picture ideas have already changed my own entrepreneurial thinking.
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- hadgu kirubel
- 03-08-25
Product testing strategies
The book is great. Having a companion book with audio book will be helpful. Great strategies and concepts 👌‼️
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