Salt Sugar Fat

How the Food Giants Hooked Us

De: Michael Moss

Narrado por: Scott Brick

“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post

#1 NEW YORK TIMES BESTSELLER • JAMES BEARD AWARD WINNER • In this “propulsively written [and] persuasively argued” (The Boston Globe) exposé, a Pulitzer Prize–winning investigative reporter uncovers an insidious truth: food companies are deliberately sacrificing our health to raise their own profits.

Thirty-eight million Americans have diabetes. One in three adults and one in five kids is clinically obese. Why?

Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $2 trillion in annual sales.

In Salt Sugar Fat, Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more, Moss’s explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the “bliss point” of sugary beverages or enhance the “mouthfeel” of fat by manipulating its chemical structure, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions.

Just as millions of “heavy users” are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

A BEST BOOK OF THE YEAR: The Atlantic, HuffPost, Men’s Journal, MSN, Kirkus Reviews, Publishers Weekly

Includes a bonus PDF with endnotes from the book

Easy listen

Cool to get insight into how processed foods grew in popularity. Author does a good job not being overly judgmental of good companies and simply telling the story. I personally disagree with some of the underlying assumptions such as saturated fat is bad but still learned a few things

Excellent

Excellent information..Should be required reading for every American..Should be taught in schools.Thank you for writing this book.

Eye opener

This book was very enlightening. I knew the big food companies did this, but not to this extent.

Thorough and awesome

I'm adding this to the list of books you absolutely must read if you are at all interested in food politics and/or the history and cultures around food (pollan and nestle are others)

But food stuff aside, this book gives a really clever in-depth look at marketing, psychology and science. It packs in a ton of information while simultaneously being smart and easy to understand.

The reading was good and the guy's voice was easy to listen to on long car rides. Highly recommend!

A must read

Seems to go on and on but is incredibly insightful and useful, especially to parents. Wish was required reading in school