-
Impossible to Ignore
- Creating Memorable Content to Influence Decisions
- Narrado por: Barbara Hawkins-Scott
- Duración: 8 h y 28 m
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Impossible to Ignore
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore - using the latest in brain science
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.
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Historia4.5 out of 5 stars 21
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
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The Leading Brain
- Powerful Science-Based Strategies for Achieving Peak Performance
- De: Friederike Fabritius, Hans W. Hagemann
- Narrado por: Karen Saltus
- Duración: 8 h y 15 m
- Versión completa
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General4.5 out of 5 stars 81
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 64
There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.
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5 out of 5 stars
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Understand your brain for a better life!
- De Khalid Sul en 02-23-18
De: Friederike Fabritius, y otros
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- De: Kurt W Mortensen
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 49 m
- Versión completa
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General4.5 out of 5 stars 114
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Narración:4.5 out of 5 stars 101
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Historia4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
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Good book
- De Federico Alvarez en 11-21-14
De: Kurt W Mortensen
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Think, Learn, Succeed
- Understanding and Using Your Mind to Thrive at School, the Workplace, and Life
- De: Dr. Caroline Leaf, Robert Turner - afterword, Peter Amua-Quarshi - foreword
- Narrado por: Sandra Burr
- Duración: 7 h y 29 m
- Versión completa
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General4.5 out of 5 stars 474
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Narración:4.5 out of 5 stars 403
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Historia4.5 out of 5 stars 399
Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is... how?
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4 out of 5 stars
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Great new perspective
- De Felipe J. Flores III en 05-10-19
De: Dr. Caroline Leaf, y otros
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The Man Who Lied to his Laptop
- What Machines Teach Us About Human Relationships
- De: Clifford Nass, Corina Yen
- Narrado por: Sean Pratt
- Duración: 7 h y 46 m
- Versión completa
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General4 out of 5 stars 80
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 50
Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
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4 out of 5 stars
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Human/Technology Interface
- De Roy en 10-19-10
De: Clifford Nass, y otros
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
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General4 out of 5 stars 772
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Narración:4 out of 5 stars 515
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Historia4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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5 out of 5 stars
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Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
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Making Habits, Breaking Habits
- Why We Do Things, Why We Don't, and How to Make Any Change Stick
- De: Jeremy Dean
- Narrado por: Sean Pratt
- Duración: 6 h y 31 m
- Versión completa
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General4 out of 5 stars 899
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Narración:4 out of 5 stars 778
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Historia3.5 out of 5 stars 764
Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a leading psychologist’s popular examination of one of the most powerful and underappreciated processes in the brain. Although people like to think that they are in control, the vast majority of human behavior occurs without any decision-making or conscious thought.
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1 out of 5 stars
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Get the actual book
- De Trish Vidal en 05-22-14
De: Jeremy Dean
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Smart Thinking
- Three Essential Keys to Solve Problems, Innovate, and Get Things Done
- De: Art Markman
- Narrado por: Sean Pratt
- Duración: 7 h y 11 m
- Versión completa
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General4 out of 5 stars 699
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Narración:4 out of 5 stars 585
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Historia4 out of 5 stars 585
Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smart thinking" and raw intelligence, showing listeners how memory works, how to learn effectively, and how to use knowledge to get things done. He then introduces his own three-part formula for listeners to employ "smart thinking" in their daily lives.
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2 out of 5 stars
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I feel asleep in class
- De Lee en 12-14-12
De: Art Markman
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The Upside of Your Dark Side
- Why Being Your Whole Self - Not Just Your "Good" Self - Drives Success and Fulfillment
- De: Todd Kashdan, Robert Biswas-Diener
- Narrado por: Jeff Cummings
- Duración: 8 h
- Versión completa
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General4 out of 5 stars 790
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Narración:4.5 out of 5 stars 692
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Historia4 out of 5 stars 684
In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.
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1 out of 5 stars
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Boring and learned nothing
- De Taryn en 07-25-16
De: Todd Kashdan, y otros
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The Best Place to Work
- The Art and Science of Creating an Extraordinary Workplace
- De: Ron Friedman PhD
- Narrado por: Walter Dixon
- Duración: 8 h y 18 m
- Versión completa
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General4.5 out of 5 stars 334
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Narración:4.5 out of 5 stars 272
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Historia4.5 out of 5 stars 270
In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.
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4 out of 5 stars
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Useful ideas and information past first chapters
- De superstasia en 07-12-17
De: Ron Friedman PhD
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NLP at Work
- The Essence of Excellence, 3rd Edition (People Skills for Professionals)
- De: Sue Knight
- Narrado por: Sean Pratt
- Duración: 14 h y 30 m
- Versión completa
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General4 out of 5 stars 152
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Narración:4 out of 5 stars 126
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Historia4 out of 5 stars 126
Since the first edition, NLP at Work has pioneered the use of neurolinguistic programming (NLP) in the business world to improve communication, negotiation, teamwork, and influence. With more 100,000 copies sold and now in its third edition, NLP at Work is a clear and comprehensive introduction to using NLP in the workplace, with a unique personal style and approach.
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1 out of 5 stars
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Narcisistic useless
- De Mike G. Bianco en 02-17-15
De: Sue Knight
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Smart Change
- Five Tools to Create New and Sustainable Habits in Yourself and Others
- De: Art Markman
- Narrado por: Sean Pratt
- Duración: 7 h y 31 m
- Versión completa
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General4 out of 5 stars 200
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Narración:4 out of 5 stars 162
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Historia4 out of 5 stars 163
An insightful guide that shows how habits of behavior are formed, and how we can transform bad habits into positive behaviors in ourselves and others. Smart Change explores the psychological mechanisms that form and maintain habits in individuals and groups and offers real, accessible and actionable advice for changing habits. In an engaging narrative, Markman covers a wide range of habits, from individual behaviors like eating better and exercising regularly to work-related behaviors such as learning effectively and influencing customers’ purchases.
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5 out of 5 stars
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Even Smarter Than I Thought!!!
- De Rand en 05-30-14
De: Art Markman
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Atomic Habits
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- De: James Clear
- Narrado por: James Clear
- Duración: 5 h y 35 m
- Versión completa
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General5 out of 5 stars 134,301
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Narración:5 out of 5 stars 109,677
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Historia5 out of 5 stars 108,624
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
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2 out of 5 stars
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Author went overboard hawking his site
- De CHughes en 06-25-19
De: James Clear
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
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General4 out of 5 stars 102
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Narración:4 out of 5 stars 86
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Historia4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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The Compassionate Achiever
- How Helping Others Fuels Success
- De: Christopher L. Kukk
- Narrado por: Rick Adamson
- Duración: 8 h y 15 m
- Versión completa
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General4.5 out of 5 stars 26
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Narración:4.5 out of 5 stars 23
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Historia4.5 out of 5 stars 22
For decades we've been told the key to prosperity is to look out for number one. But recent science shows that to achieve durable success, we need to be more than just achievers; we need to be compassionate achievers. New research in biology, neuroscience, and economics has found that compassion - recognizing a problem or caring about another's pain and making a commitment to help - not only improves others' lives; it can transform our own.
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2 out of 5 stars
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Me me me
- De Someone or not? en 04-04-20
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Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
- Versión completa
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General4.5 out of 5 stars 52
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Narración:4 out of 5 stars 45
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Historia4.5 out of 5 stars 45
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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4 out of 5 stars
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Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros