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Rubies in the Orchard
- How to Uncover the Hidden Gems in Your Business
- Narrated by: Lynda Resnick
- Length: 4 hrs and 53 mins
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Publisher's Summary
In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
Resnick believes that every company can find "rubies in it's orchard", elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer.
Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.
A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.
Critic Reviews
What listeners say about Rubies in the Orchard
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
- Manuel
- 03-05-09
Not much rubies in this orchard
Most of the book is all about patting herself on the back and promoting her company and its brands. There's no denying the woman has been successful but with the cash to back her up her advice seems to be out of touch with the start-up companies in today's economy. I think the woman has too much time on her hands and decided to "write" a book.
3 people found this helpful
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Overall
- Amazon Customer
- 09-06-09
Just ok
The book is ok. It's a somewhat interesting autobiographical work from a shameless self-promoter. What else would you expect from a marketer. There are no insights to be learned, but it can be entertaining for those who find the author or the subject matter (i.e. very superficial approaches to marketing) of interest. I probably would've found it interesting when I was in seventh grade...
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Overall
- Amazon Customer
- 04-07-09
Pom Juice Commercial
Very disappointing. The book reads more like a commercial of all the businesses the author has been involved with through the years. I kept listening thinking it was going to get better and it just never did.
If you have any marketing experience whatsoever, save your time and money because this is 101 stuff.
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Overall
- Gloria
- 03-18-09
I loved Rubies in the Orchard!
This book was awesome. Im a 25 yrd old female living in San Diego, CA and have two companies. I thought this book was so inspiring and packed with fun information and knowledge. Im so inspired to go out a be a "powerful female" in today's work force! Thanks so much fro offering this book!! Thanks, Gloria from CA
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Overall
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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The Ten Commandments for Business Failure
- By: Donald Keough
- Narrated by: George Guidall
- Length: 4 hrs and 17 mins
- Unabridged
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The Ten Commandments for Business Failure is a cautionary bible for business leaders from a widely admired elder statesman who has seen and heard it all.
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Insightful and uplifting
- By Amazon Customer on 03-28-18
By: Donald Keough
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The Big Moo
- Stop Trying to Be Perfect and Start Being Remarkable
- By: Seth Godin, The Group of 33
- Narrated by: Seth Godin
- Length: 3 hrs and 40 mins
- Unabridged
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The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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Be remarkable? This isn't.
- By Evgeny on 06-10-06
By: Seth Godin, and others
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No B.S. Sales Success in the New Economy
- By: Dan S. Kennedy
- Narrated by: Joe Pardavila
- Length: 7 hrs and 40 mins
- Unabridged
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In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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terrible narration
- By Fred on 09-20-21
By: Dan S. Kennedy
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People over Profit
- Break the System, Live with Purpose, Be More Successful
- By: Dale Partridge
- Narrated by: Dale Partridge
- Length: 3 hrs and 5 mins
- Unabridged
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Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chains, and how they can give back by donating portions of their profits to meaningful causes. Meanwhile millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models.
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So inspired.
- By katrina m vincent on 09-29-15
By: Dale Partridge
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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
- Unabridged
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Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
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Short and Unpretentious
- By Kabolobari on 04-05-15
By: Bernadette Jiwa
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Grossed me out
- By Brian on 01-17-10
By: Seth Godin
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Start Something That Matters
- By: Blake Mycoskie
- Narrated by: Blake Mycoskie
- Length: 4 hrs and 47 mins
- Unabridged
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What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.
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My eyes welled up several times!
- By Thundersinspring on 12-20-11
By: Blake Mycoskie
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The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- By: Bob Andelman, Howard Stoeckel
- Narrated by: Dana Hickox
- Length: 6 hrs and 12 mins
- Unabridged
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Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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Great outline for success at anything...
- By Friend on 09-29-15
By: Bob Andelman, and others
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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The Martha Rules
- 10 Essentials for Achieving Success as You Start, Build, or Manage a Business
- By: Martha Stewart
- Narrated by: Martha Stewart
- Length: 5 hrs and 32 mins
- Unabridged
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Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture.
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Refreshing and Practical++++
- By Cary on 06-02-06
By: Martha Stewart
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Quench Your Own Thirst
- Business Lessons Learned over a Beer or Two
- By: Jim Koch
- Narrated by: Jim Koch
- Length: 7 hrs and 31 mins
- Unabridged
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Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.
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Great Story!
- By Mary K on 05-20-16
By: Jim Koch