
Differentiate or Die
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Narrado por:
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Patrick Cullen
In today’s ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company’s survival.
In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product’s uniquely valuable qualities. He examines successful differentiation initiatives—from giants like Wal-Mart to tiny Trinity College—to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.
Jack Trout is president of Trout & Partners, a marketing firm with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 companies. He was the first to popularize the idea of “positioning” products in the minds of consumers. He is a sought-after speaker and the author of numerous marketing classics.
Steve Rivkin, the coauthor of The New Positioning and The Power of Simplicity, is head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corporation, and Horizon Health System. He is based in Glen Rock, New Jersey.
©2000 Jack Trout (P)2001 Blackstone AudiobooksListeners also enjoyed...




















Reseñas de la Crítica
"What I like about Differentiate or Die is the book’s emphasis on the power of logic, simplicity, and clarity—getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch." (Scott McNealy, CEO, Sun Microsystems, Inc.)
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Out dated..
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Content great narration not so much
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Dated references, but good book
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Good marketing book. Thank you.
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Very relevant, crisp & well researched
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Very Informative book
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Very Dated
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Dated and wrong about many things.
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Great speaking voice, humor, knowledge on topic
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Would you recommend this audiobook to a friend? If so, why?
Yes, it gives you with clear examples of everyday how marketing strategies succeed or notWhich scene was your favorite?
the last half of the bookAny additional comments?
at the beginning you feel the book is a bad book, but after the first quarter, you realize the book is a gem in marketing!Excellent marketing book
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