POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos". But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company - large or small - can adapt to achieve success.
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