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In the past 10 years, the Internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
Learn how thousands of people make a living of social media marketing! There are plenty of books on this subject of social media marketing. However, only few of them are actually useful. This book was made to ensure it is full of as much useful information as possible, whether you're a beginner, advanced, or even expert on social media marketing.
Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes listeners on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius.
The incredible, harrowing account of how American democracy was hacked by Moscow as part of a covert operation to influence the US election and help Donald Trump gain the presidency.
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
In the past 10 years, the Internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
Learn how thousands of people make a living of social media marketing! There are plenty of books on this subject of social media marketing. However, only few of them are actually useful. This book was made to ensure it is full of as much useful information as possible, whether you're a beginner, advanced, or even expert on social media marketing.
Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes listeners on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius.
The incredible, harrowing account of how American democracy was hacked by Moscow as part of a covert operation to influence the US election and help Donald Trump gain the presidency.
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
YouTube connected me with a way of living that is awesome. How can you do it? Listen to this book to find out! Making videos on YouTube, Facebook, Twitch, and my website is what I do now full time. This book explains each part of the system I use that you can duplicate! I am honored and very lucky that I can start every day off making videos. That's my full time job now and that's what I do. I have my own company and I work for myself. I make videos every day to put on my online courses.
Vlog Like a Boss is the complete guide to video blogging. Amy Schmittauer is the Vlog Boss. As a new media triple threat - YouTuber, keynote speaker, and author - she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book, she will show you how to Vlog Like a Boss and get the attention you deserve.
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
A hilarious and emotional personal account of the life, times, mistakes, and crippling codependence of comedian, producer, director, actress, and writer Whitney Cummings. Full of intellect, pathos, and profundity, I'm Fine...and Other Lies is, in Whitney's words, her first book, which means her last date. With her signature incendiary edge and self-deprecation, Whitney comes clean about what has shaped her into the trailblazing comic that she is today.
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
In his audiobook, A Higher Loyalty, former FBI director James Comey shares his never-before-told experiences from some of the highest stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like and how it drives sound decisions. His journey provides an unprecedented entry into the corridors of powe, and a remarkable lesson in what makes an effective leader.
How to Shoot Video That Doesn't Suck is a quick and easy guide that will make your video better instantly - whether you hear it cover to cover or just listen to a few chapters.
What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
When Samuel Zemurray arrived in America in 1891, he was tall, gangly, and penniless. When he died in the grandest house in New Orleans 69 years later, he was among the richest, most powerful men in the world. In between, he worked as a fruit peddler, banana hauler, dockside hustler, and plantation owner. He battled and conquered the United Fruit Company, becoming a symbol of the best and worst of the United States: proof America is the land of opportunity, but also a classic example of the corporate pirate who treats foreign nations as the backdrop for his adventures.
Jia Jiang came to the United States with the dream of being the next Bill Gates. Despite early success in the corporate world, his first attempt to pursue his entrepreneurial dream ended in rejection. Jia was crushed and spiraled into a period of deep self-doubt. But he realized that his fear of rejection was a bigger obstacle than any single rejection would ever be, and he needed to find a way to cope with being told no without letting it destroy him.
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of Internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, 'Gangnam Style', the 'Bed Intruder' song, an ASAPscience explainer, Rebecca Black's 'Friday', or the 'Evolution of Dance', Kevin Allocca's Videocracy reveals how these beloved videos and famous trends - and many more - came to be and why they mean more than you might think.
YouTube is the biggest pool of cultural data since the beginning of recorded communication, with 400 hours of video uploaded every minute. (It would take you more than 65 years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube.
In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online - watching, sharing, commenting on, and remixing the people and clips that captivate us - are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fuelling social movements, enforcing human rights and redefining art - a lot more than you'd expect from a bunch of viral clips.
This was a fun and fascinating read. Allocca’s got a very engaging reading style. The book’s full of interesting detail and useful insight, actually. I’ll listen to this again before the year’s out.