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Videocracy
- How YouTube Is Changing the World...with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching
- Narrated by: Kevin Allocca
- Length: 9 hrs and 44 mins
- Unabridged Audiobook
- Release date: 02-27-18
- Language: English
- Publisher: Audible Studios for Bloomsbury
Regular price: $20.24
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When Samuel Zemurray arrived in America in 1891, he was tall, gangly, and penniless. When he died in the grandest house in New Orleans 69 years later, he was among the richest, most powerful men in the world. In between, he worked as a fruit peddler, banana hauler, dockside hustler, and plantation owner. He battled and conquered the United Fruit Company, becoming a symbol of the best and worst of the United States: proof America is the land of opportunity, but also a classic example of the corporate pirate who treats foreign nations as the backdrop for his adventures.
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Publisher's Summary
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of Internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, 'Gangnam Style', the 'Bed Intruder' song, an ASAPscience explainer, Rebecca Black's 'Friday', or the 'Evolution of Dance', Kevin Allocca's Videocracy reveals how these beloved videos and famous trends - and many more - came to be and why they mean more than you might think.
YouTube is the biggest pool of cultural data since the beginning of recorded communication, with 400 hours of video uploaded every minute. (It would take you more than 65 years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube.
In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online - watching, sharing, commenting on, and remixing the people and clips that captivate us - are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fuelling social movements, enforcing human rights and redefining art - a lot more than you'd expect from a bunch of viral clips.
What members say
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- Sam Thom
- 04-04-18
Excellent
This was a fun and fascinating read. Allocca’s got a very engaging reading style. The book’s full of interesting detail and useful insight, actually. I’ll listen to this again before the year’s out.