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Beyond Powerful Radio
- A Communicator's Guide to the Internet Age: News, Talk, Information & Personality
- Narrated by: Valerie Geller
- Length: 16 hrs and 40 mins
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Publisher's summary
Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - for anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy. Plus how to make money with your show, sales and marketing, and build programming for news, talk, producers, citizen journalism, copywriting, sales, commercials, promotions, production, research, fundraising, and more.
Plus: tips to assemble a winning team; develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and research and grow your audience.
Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities and storytellers.
What listeners say about Beyond Powerful Radio
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Valerie Geller
- 10-08-15
How to Find What You Need in This Book
If you could sum up Beyond Powerful Radio in three words, what would they be?
If you want to communicate more powerfully, and get, keep and grow your audience across all platforms - read this!
Any additional comments?
BEYOND POWERFUL RADIO chapters show up in audible only as numbers, so if you’re looking for something specific,you may find the following navigational map with the correlating chapters useful - so you can more easily find what you need to become a more powerful communicator and fully use this book:
1 – Book Opening By Valerie Geller
2 Foreword by Tom Taylor, read by Barbara Blake
3 Powerful Communicator-Quick Start Pages
TOOLS Creating Content Across Any Platform
4. Creating Powerful Content – No Longer “Just Radio”
5. Are you a Generator or a Reactor?
6. Personality Radio, Morning Shows
7. From Rock to Talk (and anyone who wants to do a talk show!)
8. Local vs. National Programming
9. Performance & Formatics: Now that You’re On the Air…
10. Finding & Developing Talent
11. Airchecking
12. Managing High Ego Talent
13. Avoiding Burnout
14. Show Prep
15. Producers – Facing the Blank Page
16. Talk Shows
17. Call Screening
18. Interview Techniques - for Journalists, Talk show Hosts & Music Personalities
19. Public Service
20. Becoming a Powerful Storyteller
21. Your Voice – Improving Your Instrument
News Chapters
22. Creating Powerful News
23. In Case of Emergency – What to do
24. Citizen Journalism
25. Traffic & Weather Together
26. News-Writing
27. News Anchoring
28. Multi-version News
29. Integrating News & Talk
30.. Integrating TV, Radio & the Web
IV. Working Across Multi-Platforms
31. Audio Communication Across Multiple Delivery Platforms:
– Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond...
V. Marketing Content
32. Promotion
33. Branding – Building Your Brand Beyond Radio
VI. Making Money
34. Sales and Commercials
35. Fundraising and Giving
VII. Understanding the Audience
36. LifeStage Demographics
37. Research
VIII. Final Notes
38. Final Notes
39. Thank you and Acknowledgements
40. About the Author – Valerie Geller
41. End. Copyrights.
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6 people found this helpful
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- Josh Liston
- 10-04-15
Some great insights I'll be taking to my Podcasting.
Not as much here for Podcasters as I was lead to believe... but what is applicable to Podcasting is incredibly insightful, intelligently explained, and most importantly deeply researched.
Valerie herself is a great narrator, and her guests add some real weight to this program.
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3 people found this helpful
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- Johanna
- 10-07-15
ESSENTIAL FOR COMMUNICATORS
Would you listen to Beyond Powerful Radio again? Why?
If you make your living from talking or if communicating compellingly is important to you then this book is brilliant. I love Geller's line "tell the truth and never be boring". But there's a lot more to it than that. There's great info here for anyone who does public speaking and really for all media professionals, radio producers, presenters, podcasters -. I'll be recommending it to anyone who will listen :)
What was one of the most memorable moments of Beyond Powerful Radio?
Geller's maxim - "Tell the truth and never be boring" is classic. And the more I think about it the more important it seems.
What does Valerie Geller bring to the story that you wouldn’t experience if you just read the book?
She reads it in a very engaging way and this compels you to take on board the messages. I think you get that when you read it too, but the force of her personality coming through in her reading makes her messages even more urgent. I like the way you can hear a smile in her voice at times. She's very likeable.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
So far it's made me laugh.
Any additional comments?
If you're a public speaker get it. If you're in media it's compulsory.
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- BrianBrawdy
- 11-22-20
The Best book I've read in a Year
Spent the weekend listening to Ms. Geller and It was well worth my investment.
I'm not sure I've learned as much from any other book this past year.
The information I took away from the listen will be implemented immediately.
Thank you, VG.
I had a blast!
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- WEZI SUNKUTU
- 08-23-20
Powerful!
Great stuff here. Finished it from A to Z. Will listen to it again this time taking notes.
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- Nathan Sprague
- 09-01-19
Must read or listen book for Podcasters
Well informative on making and running a podcast, a must read for beginners of podcast or people that want to improve on their podcast.
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- Revier
- 08-03-19
If You're Like Me, This is a Must Read
I am a life long fan of radio, aspiring podcaster, blogger, and marketing expert. I found this book at the perfect time in my life. It has taught me so much about radio and other forms of communication. This is an absolute must in my library.
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- DEAN S
- 04-04-18
A Diamond in Professional wisdom
This is an exceptional book in content and in value. Truly a product of a life time experience at the frontline of media "war-rooms". You will enjoy the trip and you'll be way ahead if you understand, adopt to your own talents and properly execute the lessons of people who lived this life and passing the experience to us as true teachers always do. Beautiful voice, excellent performance, invaluable content. Valerie Geller has given us a diamond of her professional wisdom. The best way to thank her is to put the book into practice and create really powerful radios. Also buy her books and give them as gifts to your children who dream to fight for a better world through media...give them the power of...first hand experience...
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- Steven Maggi
- 01-22-18
Even if you have the book, you need the audiobook
Like the book, this audiobook is essential for any broadcaster’s library. The audiobook is a wonderful and different way to learn the skills necessary for great radio and podcasts.
I spent two hours listening to it on a plane and I didn’t realize we had landed. The additional clips from some of the world’s best broadcasters brought it all together. In particular, talk host Phil Hendrie was both motivational and conversational.
Finally, Valerie gets this. In the 21st Century of audio, she will help everyone be the best they can be. Highly recommended!!!
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- John May
- 11-14-16
The Bible of Radio
This is a great resource for the radio industry. From on-air personality to the sales team is covered with professional insights and advice.
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-
Story
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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-
Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
-
Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
-
-
Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
-
-
Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
-
Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
-
-
Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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-
Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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-
One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
-
Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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-
Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
-
The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.