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Publisher's Summary

Earworms mbt© is a revolutionary accelerated learning technique that takes the hard work out of learning.

By listening to these specially composed melodies with their rhythmic repetitions of Italian and English a few times, you pick up over 200 essential words and phrases that will not just be on the tip of your tongue, but will be burned deeply into your long-term memory in next to no time.

If you like music, and want to make rapid progress without any formal knowledge of language learning, earworms mbt© Rapid Italian is the course for you.

Volume 1 is your survival kit of essential words and phrases to get you by on your trip abroad. Volume 2 will have you talking about yourself, past, present, and future, expressing your opinions, chatting, and flirting (who knows?).

This audiobook also comes with a free booklet to accompany the course which you can download by clicking on this link. Free booklet

You will feel you are learning within minutes and might just be amazed by how easy acquiring a language can be!

© & (P)2005 earworms mbt

What members say

Average Customer Ratings

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Cognitively Infectious

I downloaded this program because I’m planning a trip to Italy and was intrigued by the teaching concept. The method used is based on “earworms,” you know, when you get a song in your head that keeps repeating itself over and over again. The language lessons are presented as songs in a melodic, rhythmic and repetitious way. All I can say is, “this works!” I even find myself wanting to listen to these lessons. After listening to Rapid Italian I’ve gone back to my traditional tapes and found I couldn’t bare the mind crushing boredom. Earworms Learning is on to something here and I’m looking forward to their future offerings. They offer a free, downloadable booklet to accompany the lessons that is also very useful. Highly recommended.

15 of 15 people found this review helpful

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  • Denise
  • Langhorne, PA, USA
  • 04-13-07

A Perfect Accent

This program was well worth it!

I listened to the Beginning Italian program for approximately 2 months before my 13 day tour of Italy. My friend was amazed at what I learned. Not only did I learn key phrases, I didn't get bogged down in the minutiae of the language as pertains to grammar.

You may not be able to speak entire paragraphs of random text - but you will know how to ask basic questions, get directions, calculate costs when shopping, and order a bottle of wine.

Furthermore, all of the Italian people that we met told me that my accent was spot on! That definitely came from listening to the tapes. If you are intimidated by the thought of learning a language, but don't want to visit a foreign country without at least being able to understand simple phrases, and say "please" and "Thank You", then this is the program for you.

5 of 5 people found this review helpful

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  • Susan
  • Richmond, VA, USA
  • 06-17-07

Italian Made Easy

Rapid Italian: Volume 1 made learning basic Italian very easy because of its music, beat, and repititive style. By the time I hit Rome, I had a mastery of enough basic Italian not to feel intimidated as a first time visitor to the Eternal City. Recommended.

4 of 4 people found this review helpful

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  • Louis
  • rockledge, FL, USA
  • 03-05-07

Annoying music

This would be a good introduction to some phrases useful for tourists. It is very basic, for beginners, and the words and phrases are pronounced clearly and repeated a few times. But I found the beat of the music so distracting and annoying that I could barely get through it.

6 of 7 people found this review helpful

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A good idea and..

I was influenced by the reviews. I think it is an excellent idea to couple learning with music.
As there may be others like me 'out there' I am reviewing this.
From being a kid I have filtered out sounds I do not like. Sometimes it is voluntary, sometimes not. So if I am in a situation where the conversation has no interest for me I listen to.. something elce..., or simply tune out.
Sadly I do not like the music behind the voice in this audio. So I automatically 'tune out'.
I do it with radio too, until I hear something that interests me.
There is a free system for vocab called BYKI. Good for vocab and pronunciation. I am now using both.
I am not going to write 'this system does not work' because I think if you like or tolerate 'musack' type sounds then it would work.
I would like to have an alternative to the background sounds provided. Fit it to Chopin or some good Miles Davis and I would now be able to converse with the cabbie in Italian.
I am persevering and ...if you want to try this...Kushti Buk ('good luck'..in Romany)

2 of 2 people found this review helpful

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Really gets you talking

In several years as a listener, I've never taken time to review a book, but this one deserves to be recommended. I've studied Italian for several years as a hobby, and this is the best resource I've seen to get you to actually practice. The rhythm motivates you to speak along with the teacher. I don't know if it would be as useful to someone with no basic knowledge of the language, but it is excellent for practical usage once you've got the basics. Most audios do not motivate you to speak out loud back to them, which is really the only way to get good at it. I've listened to it over and over, as well as Volume 2 which is also excellent.

2 of 2 people found this review helpful

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Short but effective

Yes, you won't be to natives after 1 hr and 10 minutes of listening to this lesson, but I will guarantee that you will get more retention than you would with other language series. This stuff is so ingenious. Setting the monotonous language learning process to music (which is scientifically proven to aid in retention) is great. The music isn't bad, some of it is rather catchy, and I enjoy listening to the Italian woman speak. I wished they made more than two levels because I am addicted. Definitely recommended.

2 of 2 people found this review helpful

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  • Yolande
  • EdenvaleSouth Africa
  • 08-14-06

REALLY EASY.

I love this method. It repeats everything more than once (this is good as other cd's I have tried only says the words once). I would recommend this, in conjunction with the pimsleur method. The background music helps me to remember. I hope volume 2 comes out soon as I am so excited about this product. Buy it now!!!

2 of 2 people found this review helpful

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Vapid Italian volume one.

This lesson is very short (1h:10m) and it would be great for someone that wants to say that they are learning Italian before they go to Italy but they really don’t want to put any work into it. The background music is fun at first but it interferes with hearing the correct pronunciation. After listening to this disk I listened to Pimsleur Quick & Simple Italian for English Speakers (03h:42m) and I kept saying to myself “Oh so that’s how you pronounce that word.” This lesson will teach you just about enough Italian to embarrass yourself when you get to Italy.

5 of 6 people found this review helpful

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Why didn't someone think of this sooner!

I listen to a SCADS of language tapes and am so excited by this company's work. They gently, but effectively cover the key survival phrases. The speakers have much more appealing voices than most, and the background music - even if it is a little "Euro-Disco" - helps break the monotony as well.

The program also breaks down chapters nicely for numbers, dates, and other key areas so it's easy to jump back to a section you need to review. I can't wait for Volume II to arrive.

2 of 2 people found this review helpful

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  • Colin
  • 10-06-06

Finally, a refreshing change !!

After various beginners Italian audio books, this is a refreshing change. The music used really helps with the rhythm of the words and phrases and finally an audio book that breaks words down slowly so you can make sure your pronunciation is correct.
I only get a chance to listen to audio books while driving so the opening lines of sit back and close your eyes probably wasn't a good start but it was still great to listen to while driving.

I'll be trying the other languages now.

24 of 24 people found this review helpful

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  • Helen
  • 10-06-08

rapid italian

easy to follow, and it is amasing how quickly you pick up the words, meaning and sentences, loved this way of startng to learning a new laguage.

6 of 6 people found this review helpful

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  • aj
  • 11-09-16

great for memorising

Any additional comments?

need to give the chapters titles so you can find the sections you want to work on without having to listen to the whole thing

3 of 3 people found this review helpful

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  • Mark
  • 08-22-06

Earworm Works

This was actually quite pleasant and easy to listen to. Some systems are really irritating and difficult to repeat.
Please please give us Earworm 2 for these languages asap!!
I also need Earworm Dutch asap!! I am going to have to buy one of the other Dutch ccourses instead. Earworm is a much more pleasant experience.

9 of 11 people found this review helpful

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  • JILL M HOPEWELL
  • 04-28-15

Great way to learn! I feel confident to speak.

Good choice of situation. Very clear pronunciation and lots of repetition. I feel confident to try to speak in Italy.

2 of 2 people found this review helpful

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  • conn
  • 07-07-14

Catchy little numbers grows on you

If you could sum up Rapid Italian in three words, what would they be?

rhythmical phrasing catches

What did you like best about this story?

my favourite so far of the learn Italian in the car picks

What three words best describe Andrew Lodge’s performance?

easy gently amusing

Did you have an emotional reaction to this book? Did it make you laugh or cry?

amusing endplay to most dialogues kept the interest level

Any additional comments?

this series builds nicely and the dialogues are well paced and build slowly

1 of 1 people found this review helpful

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  • Elizabeth
  • 12-01-13

Perfect if you accidentally memorise song lyrics

I bought Rapid Italian: Volume 1 after several months of doing structured online Italian lessons. I was starting to lack motivation to do my lessons regularly but didn't want to lose momentum. These 'earworms' really did the trick for me. I left them playing on my iPod much as I would have the radio on in the background. Sometimes I paid close attention, often I let the repetitive phrase rhythms just wash over me. But it sank in!

Rapid Italian uses variations on phrases I'd learned in my formal lessons, and when I went to Italy last month, it was the Rapid Italian phrases that sprang to my lips when I needed Italian.

I ended up buying volumes 1, 2 and 3 before my trip.

I found some of the music quite irritating and some very enjoyable. It is obviously impossible for them to please everyone with every track. And this style of learning won't be for everyone. Also, I wouldn't want to have relied solely on earworms for my learning. But if you are someone who discovers you've accidentally memorised the lyrics of songs you don't even recall listening to, this is highly likely to be effective.

1 of 1 people found this review helpful

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  • M
  • 09-09-13

Molto Bene but too little content

What did you like best about Rapid Italian? What did you like least?

I have used this hypnosis learning before with Paul Mckenna it works well but was way too short for the price. At the cost of a full credit it should be the full programme of 3 downloads.

What was the most interesting aspect of this story? The least interesting?

The voices and content were good just too short. Could have done with a few more classic tourist phrases

What three words best describe Andrew Lodge’s voice?

relaxing clear tonality

If this book were a film would you go see it?

N/A

Any additional comments?

If the series was available for say £25 it would be worth it. 1 section for the equivalent of say 1 Credit £25 was very poor value compared to a 16 hour book

1 of 1 people found this review helpful

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  • LM
  • 07-29-13

For those who've tried & failed...

Would you recommend this audiobook to a friend? If so, why?

This is a refreshing way to approach learning a language. I found the phrases nicely broken down so that you could repeat and revisit without it becoming tedious. A good choice of useful phrases for those wanting to start off with some Italian to try out whilst on holiday.

What other book might you compare Rapid Italian to, and why?

Michael Thomas language tapes are much more irritating - mainly because he's conducting a lesson and the wait time for repeating is too slow...these tapes allow you to listen to a variety of voices speaking Italian and translating to English & vice versa. It also allows you to repeat phrases and answer questions in Italian to check your understanding in a way that is not irritating. I was able to listen to this on the train to work and pick up some useful new phrases for my next trip to Italy.

Any additional comments?

This is my top choice of method to start learning a language, I found the pace of learning suited me and in time I know that I'll be able to build on the key phrases to improve my understanding.

1 of 1 people found this review helpful

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  • Rebecca
  • 04-08-13

Earworms Rapid Italian: Volume 1

I thought I'd give this a go as a bit of an alternative way to learn a language having never been that successful in the past. I listened to it whilst out walking my dogs and found it really easy to get to grips with because it was in short chapters, each of which looked at talking about a particular thing (i.e. ordering food or looking for a particular shop) and each of which had it's own sound track - which the words both Italian and English were in time to. Before long I was wondering around sprouting sentences in Italian, much to the bemusement of the dogs!

The very slight downside is that the phrases it teaches you are quite limited and very much aimed at someone wanting a bit of holiday Italian, didn't help much with trying to chat to my friend's Italian boyfriend. However, there is a second volume that I'm going to move onto and it has given me the confidence to try and learn more. The music does feel a bit cheesy at times but it definitely helped it sink in.

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