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Publisher's Summary

In her acclaimed AOL.com, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors. Microsoft, Yahoo, Disney, and AT&T all circle for position, hoping for the worst. But like the little boy who searches through a pile of horse manure looking for the pony, the companies are vigorously scooping their way forward, often without a clue.
©2003 Kara Swisher and Lisa Dickey; (P)2003 Books on Tape, Inc.

Critic Reviews

"A solidly reported account of a merger gone wrong, with an optimistic postscript added on." (BusinessWeek)

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  • Overall
    1 out of 5 stars

Author interjected herself too much into the book

The author was more interested in writing about herself than in telling the story of the AOL/TimeWarner merger. I felt like I was listening to a sorority girl/teaching assistant in the creative writing class at some university.

2 of 2 people found this review helpful

  • Overall
    1 out of 5 stars
  • Dan
  • Washington Township, NJ, USA
  • 12-05-03

Sonds like a NY Post editorial

The authors have a very "know it all" attitude, mixing facts with personal oppinons.

5 of 6 people found this review helpful