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Publisher's Summary

Developed by two Harvard brain experts, here is a scientific, accessible approach to achieving success by retraining your brain to win.

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life - you just need to develop the right brain for it.

In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what - and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing:

  • Balance: Make emotions work in your favor
  • Bounce: Create a failure-resistant brain
  • Opportunity Radar: Spot hot prospects previously hidden by problems
  • Focus Laser: Lock into what's important
  • Effort Accelerator: Cultivate the drive to win

Along the way, they introduce you to dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and share surprising information (like why you should never take a test while wearing red). The Winner's Brain will not only give you an edge - it'll motivate you to pursue your personal and professional dreams.

©2010 Jeff Brown (P)2010 Gildan

What members say

Average Customer Ratings


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  • Overall
    2 out of 5 stars
  • Roy
  • Beaumont, TX, United States
  • 01-28-11


The Winner's Brain ostensibly sets out to provide "8 Strategies Great Minds Use to Achieve Success." It does list the eight in separate chapters and provides a discussion of each element. The initial paragraphs infer that current resesarch is going to be applied to how the "winner's" brain works. Well, this little book doesn't do the literature justice. There are many more books on neuroplasticity available from Audible which are far more helpful and applications oriented to boot. The chapters provide a lot of "what we should do" (ie focus) and little about the "how" we should go about doing things. The entire book is just a little on the superficial side including the chapter outlining the history of and research related to neuroscience. If you have never read a self help book, never read anything on neuroscience, never read anything on (say) sports psychology, this might be a good place to start. Otherwise, look elsewhere.

36 of 36 people found this review helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    3 out of 5 stars
  • Thomas
  • Sewell, NJ, United States
  • 12-13-11

Modest, with some flaws at the end.

If you haven't read anything about the brain, layout, and functions, then this would be an interesting first introduction. Performance was a little dull after about halfway through. The story was ok, because it was more story and discussion, then step by step. Generally the same info I've heard before so I'm biased I guess. I would have preferred more on the How-To in more detailed steps, with reinforcing info on how to accomplish 'the strategies.' Ya know, sometimes I wonder if there is some service that sells authors 'canned' examples and history stories of cases and people because I've heard some of this in other books. Towards the later parts of the book, I think they got tired of doing it, and just filled in general info. Seemed to be a drag to the ending. With the extremely unending examples of BBKing and his career as a great brain example to follow, I was sort of wondering if they had much ammo left. Then the last quarter was just endless repeats of the same info summaried over and over and over again. Some clear mistakes of repeating the same examples for fillers. I didn't totally trash it, as noted from my first comments, but I wouldn't mind if all the neurons associated with this one, would disconnect so I can forget it.

6 of 6 people found this review helpful

  • Overall
    5 out of 5 stars
  • morton
  • Rego Park, NY, United States
  • 05-26-10

A Life Changing Audio

This is one of those audio books that you can't put down. It's expertly written and filled with great strategies that can change your life. I loved the interviews with people like Whoopi Goldberg, BB King, and other wide ranging, engaging personalities. People are not defined as winners because of monetary or athletic success. The science behind the program, combining psychology with neuroscience spelled out in practical and accessible language, makes it possible for anyone to learn to use the remarkable power of our brains and achieve success in life.

9 of 10 people found this review helpful

  • Overall
    4 out of 5 stars
  • Jane
  • Vancouver, British Columbia, Canada
  • 07-08-10

Fantastic information

Wow, what a great book! The information about the studies and parts of the brain are presented in an easy to understand manner. I especially enjoy the chapter on resilience. I agreed with the previous reviewer. The book would have been even better if it was narrated by a different narrator. I had to rewind several time to make sure I didn't miss anything because of the narrator's monotone. The same narrator also narrated The Green Mile by Stephen King, another book with an amazing plot but I couldn't finish because of the narration! :(

8 of 9 people found this review helpful

  • Overall
    5 out of 5 stars
  • Paul
  • BILLINGS, MT, United States
  • 01-01-11

You will learn if you want to!

Educational and I love the Info about the brain! If you really want to learn about how the brain works this will help!!

3 of 3 people found this review helpful

  • Overall
    1 out of 5 stars


Aside from the narrator's monotone, sleep-inducing delivery, The Winner's Brain offers nothing but feel-good, pseudo-scientific claptrap. Cherry-picking studies then claiming that they support broad generalizations. Couldn't finish the book and still felt I wasted my time.

25 of 31 people found this review helpful

  • Overall
    2 out of 5 stars
  • Kenneth
  • LEESBURG, VA, United States
  • 03-10-11

Methodologically Repulsive, but Interesting

The book is written by experts in neuroscience, so I was expecting studies that show that certain parts of the brains of highly successful people are more developed than the corresponding parts in the rest of us.

At the risk of ranting, there is a lot written about ???winning???, and most of it might be characterized ???be a nice girl??? (even if you???re a 50 year old man). This sort of advice is highly suspect, and there is a huge need for a little science on the mental factors that contribute to success. I train my brain to be good at other tasks, it seems reasonable that I might train my brain to be more successful. Even if I was less proactive, understanding would be valuable.

Alas this book might be characterized as from this list of mental traits that people say contribute to success, in most cases, we can find a part of the brain responsible for the specific trait.

It???s been a long time since I read a book that made such a forceful argument that was so logically flawed. In spite of that the book was interesting.

6 of 7 people found this review helpful

  • Overall
    5 out of 5 stars
  • Luke
  • BenoniSouth Africa
  • 05-02-10

Remarkable book

I love audiobooks but this is the very first book that I could not put down because it was so fascinating. Anybody who has aspirations to success an believes in neuroplasticity will benefit from the numerous, and easy to implement exercises to improve you brain and attain success

12 of 17 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Glenn
  • Ft. Collins, CO, United States
  • 12-05-11

Makes What You DO Concise!

If you could sum up The Winner's Brain in three words, what would they be?

Clearly Explains Brains

What was one of the most memorable moments of The Winner's Brain?

I realized that all of these practices if followed one a time could work!

What about Don Hagen’s performance did you like?

He makes the material come alive.

If you were to make a film of this book, what would be the tag line be?

Brains Made not Inherited.

Any additional comments?

Practice does Work Your Brain to WIN!

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Ahmed
  • Pretoria, South Africa
  • 07-16-10

The best analysis of the human brain!

The information in this book is top notch. The authors give you an insight into how brain science developed and how it works. Not only that as the title states it goes deep into how winners brains differ. The section on focus helped me a great deal. Understanding that one piece of information on how best the brain can be focused has done wonders.

I have to agree with what other reviewers said the book could have been better read by someone else, however the information deserves a six star rating.

4 of 6 people found this review helpful

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  • Overall
    1 out of 5 stars
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  • Alistair
  • 08-25-10

Not very practical

Good if you want an in depth anatomical guide to which parts of the brain are responsible for each characteristic which leads to success. If you are looking for ways of improving these characteristics then you will be disappointed.

4 of 4 people found this review helpful