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Publisher's Summary

As the relentless pressure of globalization continues to build, what can you do to assure that your organization remains competitive? Barry Sullivan sets the context for what "going global" means and how that differs for products and services. He contends that a shared corporate view of the future supported by keen knowledge of foreign marketplaces offers the best foundation for effective global action. The discussion includes how to create such a shared view and how EDS, his own firm, leverages its resources for global success.

(P) and ©1996 Stanford Alumni Association

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