• Subliminal Persuasion

  • Influence & Marketing Secrets They Don't Want You to Know
  • By: Dave Lakhani
  • Narrated by: Dave Lakhani
  • Length: 3 hrs and 49 mins
  • 3.5 out of 5 stars (73 ratings)

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Subliminal Persuasion  By  cover art

Subliminal Persuasion

By: Dave Lakhani
Narrated by: Dave Lakhani
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Publisher's summary

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone, it's about knowing what will appeal to people and how to communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

©2008 Dave Lakhani (P)2010 Gildan

What listeners say about Subliminal Persuasion

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  • Overall
    1 out of 5 stars

Not much to it

The same NLP stuff that is presented in a complex and hard to understand way. Not much value.

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17 people found this helpful

  • Overall
    3 out of 5 stars
  • D
  • 10-26-10

Not what I thought it would be

The book is an ok listen at best. It has some good points, but not the persuasive book I was looking for. It focused more on larger audiences in most cases, so if you are a one on one salesman, this book will not help you nearly as much if you are looking to pinpoint specific behaviors from a client.

Ok, just not what I thought it would be...

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11 people found this helpful

  • Overall
    5 out of 5 stars

Will Put You Far Ahead of Your Competition

This is the perfect audio book for anyone involved in marketing or sales. Lakhani teaches you all of the persuasion tools you'll need to put you far ahead of your competition. The psychology and subtleties of subliminal persuasion is a fascinating subject and fun to learn, even if you're just a consumer and want to learn how you're being influenced and manipulated every day.

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8 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Inspiring

Great book. I think he used some of his own techniques to persuade the audience.

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1 person found this helpful

  • Overall
    5 out of 5 stars

Packed with Fabulous Material!

Wow! This book is packed with actionable and powerful information! I am so glad that I have this book 'in my corner'. Since we are always being persuaded or persuading others, this is a Must Have book for just about everyone!

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1 person found this helpful

  • Overall
    5 out of 5 stars

loved this book

Very practical and insightful. Could listen to it over and over again. Dave narrating was pleasant too. BUY IT : ) its worth it

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1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars

Misleading

This book wasn’t for you, but who do you think might enjoy it more?

Communists might enjoy this book. Leftists, liberal chowderheads will probably like this book.

What was most disappointing about Dave Lakhani’s story?

You might expect this book to give you insight into subliminal marketing or subliminal persuasion, but its actually a propaganda book on liberal talking points. I listened for about an hour,then deleted it. First time I've ever deleted an audible book before finishing it.

What reaction did this book spark in you? Anger, sadness, disappointment?

I was stunned at how phony it was. It doesn't cover the subject it claims to cover at all.

Any additional comments?

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