The world of sales is a jungle compared to the rest of the world. To many, it doesn't seem as though it would be too difficult of a challenge to be a salesman, but the truth of the matter is that it is a difficult, yet rewarding job. Rewarding, that is, if you are a good salesman and if you are making those sales. For many people who are working on commission, they need to make those sales if they hope to bring home a decent paycheck; otherwise, they are looking at slim pickings for the next pay period.
Few people realize that there is a real knack to being an effective salesman. They wrongly assume that all you need to do is call people or knock on their doors and toss the item in their face, then they will have no choice but to happily purchase whatever it is you have to offer. For those who are struggling in the sales business, however, the world of sales is a much harder, more unforgiving place. If you don't get and keep your client's interest in a very short amount of time, that is, unfortunately, the end of the line for you, and you are left with no choice but to hit the road and hope for a better outcome next time. Don't worry, there is light at the end of this tunnel, and there is hope for you, no matter what your sales situation is. This book is designed to help you in the most crucial part of your sales...the conversation. Teaching you skills that are going to help you for your entire career, including: