Regular price: $14.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

Welcome to the SEO University, an online series of courses that have been prepared to help you hone your skills as a search engine mastermind. SEO Fundamentals, the first course in the SEO University, brings together a culmination of information across the field that will help you to lay the foundational framework for a successful career as a Search Engine Marketer (SEM).

If you're brand new to the field of search engine optimization, then the information contained in this audiobook will help to lay the groundwork for an greater understanding of just what it takes to rank a site today.

This information is more important now than ever...

Over the past few years, Google has been leading the charge towards an increasingly relevant Web. It's fought to take back the Web from a state of irrelevancy - a product of spammers who thought they could outwit the search giant. Because of this, Google has instituted some major changes to its algorithms that have included:

  • Google Panda
  • Google Penguin
  • Exact Match Domains (EMDs)
  • Google Hummingbird

Google's aim has been to provide increasingly accurate search results that are semantically guaranteed to help you find what you're looking for and fast. Without an understanding of the fundamentals and what it takes to rank today, you could be left scratching your head, spinning your wheels, and wasting your time. Don't get caught up in this never-ending loop of misinformation and disinformation.

Scroll up to Buy it Now

©2014 R.L. Adams (P)2014 R.L. Adams

What members say

Average Customer Ratings

Overall

  • 3.9 out of 5.0
  • 5 Stars
    14
  • 4 Stars
    22
  • 3 Stars
    7
  • 2 Stars
    3
  • 1 Stars
    2

Performance

  • 3.8 out of 5.0
  • 5 Stars
    13
  • 4 Stars
    19
  • 3 Stars
    6
  • 2 Stars
    1
  • 1 Stars
    4

Story

  • 3.8 out of 5.0
  • 5 Stars
    12
  • 4 Stars
    17
  • 3 Stars
    8
  • 2 Stars
    3
  • 1 Stars
    2
Sort by:
  • Overall
  • Performance
  • Story
  • Ken
  • Destrehan, LA, United States
  • 06-07-15

Very in-depth and valuable content!

This first book impressed me so much that I downloaded the other two books in the series and ordered the hardcopy versions from Amazon to use as study guides. It gets pretty deep and I can tell will require focused study to get a grip on but the content is laid out well which of course helps out quite a bit.

  • Overall
  • Performance
  • Story

Interesting details

I think it was quite useful especially the latest updates about google's algorithm and criteria. More examples would have definitely been more helpful.

  • Overall
  • Performance
  • Story

Very Good Overview

What did you love best about SEO Fundamentals?

It was clear and concise, with lots of current information. I had been out of the SEO world for a few years and wanted a primer on the current environment - this was exactly what I got. He didn't waste any time, he just got down to the useful information.

  • Overall
  • Performance
  • Story

good

I learn more about SEO in 4 hours then I had in the previous 4 years of Internet research.

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Out goes the 90's...In comes semantic engines...

What made the experience of listening to SEO Fundamentals the most enjoyable?

Volume of relevant information presented to reader/listener.

Who was your favorite character and why?

Google.

Any additional comments?

This was a tremendous update to what I "thought" I knew about the front and back end of SEO.

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

really good book, leant a lot

Would you listen to SEO Fundamentals again? Why?

there is a lot of information in this book so i will deffinately be listening to this book multiple times, and even later on its always good to come back for a refresher

What did you like best about this story?

i like the fact that it explains techniques and information in a form easily understandable for even the noobiest of SEO'ers

What didn’t you like about Ken Eaken’s performance?

this is my big gripe about the book, i don't like the narrator at all, the voice is a little low but thats ok, the problem is sometimes i feel like i am listening to a robot, there is a lack of personality and sometimes it feels like a list of syllables being read out instead of a sentence

Any additional comments?

overall a good book, up to date information, talks about the basics as well as more complex information, and as i said before, great for people new to SEO but also i think professionals will still get something out of it

  • Overall
  • Performance
  • Story

Need a PDF!!! - Audio is mentioning few places..

What would have made SEO Fundamentals better?

PDF file is missing - When he talks about if you look at the image or links below - where is the image or links - Is it another way to sell to the hard copy as well???

0 of 1 people found this review helpful

Sort by:
  • Overall
  • Performance
  • Story
  • Connah
  • 04-21-15

Very informative

This was a great listen and has opened my eyes to the fundamentals of SEO. I look forward to the other courses.

Recommended.