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Publisher's Summary

Do you have what it takes to rank your site at the top of Google's search results? Have you been frustrated by the level of difficulty posed in competing with other well-established websites for those coveted first-page listings?

Well, did you know that there are over 200 ranking factors involved Google's current search algorithm? Yes, over 200. It's certainly no walk in the park. Depending on your information when it comes to SEO, it might be outdated or just flat-out wrong.

Why is that?

Search has been evolving at an uncanny rate in recent years. If you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time on techniques that no longer work.

Google's sole mission is to provide the most relevant search results at the top of its searches in the quickest manner possible. However, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane.

Since 2011,Google has tried hunt out and demote spammy sites that sacrifice user experience, focus on thin content, or simply spend their time trying to deceive their way to the top of its search results.

At the same time, Google has increased its reliance on four major components of trust that work at the heart of its search algorithm:

  • Trust in age
  • Trust in authority
  • Trust in content
  • Relevance
©2015 R.L. Adams (P)2015 R.L. Adams

What listeners say about SEO 2016: Learn Search Engine Optimization

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Missing Documents For Download

I enjoyed the book, the narrator is good I learned a lot from it I just wish the documents that accompany the book were available for download with the audiobook. On several occasions we are asked to reference specific diagrams that were not made available for download. Thank you!

12 people found this helpful

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Easy to listen to, lots to learn about

If you could sum up SEO 2016: Learn Search Engine Optimization in three words, what would they be?

clear, current, engaging

What about Smokey Rivers’s performance did you like?

The narrator had a great voice that was easy on the ears and appealing to listen to. The wonderful pacing made it simple to keep up with the instruction as well.

Any additional comments?

In order to keep up with the times you have to always be learning new things. One thing I try to keep current on is the latest SEO techniques. Sadly what used to work no longer does, and of course the tricks and strategies are changing all the time. "SEO 2016" is a treasure trove of current information! The information on understanding how to achieve a better rank with Google based on the current algorithm factors is fantastic and I've been busy making much needed changes according to the advice provided.

4 people found this helpful

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a guide for the SEO noob

Where does SEO 2016: Learn Search Engine Optimization rank among all the audiobooks you’ve listened to so far?

I would rank it a 9/10 among other audiobooks I have listened to so far. I found the information useful, explained well to the point of actually understanding what SEO is and how to do it.

Which scene was your favorite?

I liked the tips and suggestions for driving SEO to your needs. Figuring out what makes my items special and unique will help my SEO.

What did you learn from SEO 2016: Learn Search Engine Optimization that you would use in your daily life?

So much! I am starting a new business online and need to figure out how to use SEO to drive customers to my site. I needed to figure out how to get higher up on the google search rankings so people will see my store in the top few results that pop up instead of 50 pages later. I have written down important information and I am about to try what I learnt in the book and put it to use.

7 people found this helpful

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Good Starting Point

The book is a good starting point to grasp the basics of the SEO challenge, with nice directions of how to go about diving deeper in some topics

1 person found this helpful

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SEO 101

Great listen for new to SEO, and refresher for SEO masters. Easy to listen to.

1 person found this helpful

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Good information for newbies

I will have to listen again to some parts of this book after I have spent some time at my computer looking at my website and Google analytics. I am so new at this that I appreciate learning some of these key terms.

1 person found this helpful

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Great SEO book for beginners

The book has a lot of good, basic content. Definitely a really good one to start out with if you know nothing about SEO.

1 person found this helpful

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taught me more than I can express

I love this book! it educated me to where I'm becoming obsessed. no holding back

1 person found this helpful

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A great book to get you off the ground

This book offers great guidance, and it's a great way to get off the ground if you know nothing about SEO.

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I liked it, I will listen it for second time.

I learned a lot of new things from this asowme book and recommend it to all business owners that want to improve their business.

1 person found this helpful

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  • Waldorf & Statler
  • 04-01-16

Does what it says

Very straight forward SEO tutorial. If you want to learn or refresh your knowledge of SEO, look no further. The biggest challenge with 100% perfect SEO will be the amount of time you can commit to doing everything mentioned and maintaining the high standards. Welcome to SEO!

8 people found this helpful

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  • M.G.
  • 03-09-17

I loved it, excellent tips on SEO

fantastic if you are looking for easy tips on SEO. Easy to follow, Brilliant listen.

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  • Cian
  • 10-13-16

Excellent Resource

Before reading this book I had a basic understanding of SEO but this has really helped me to take my efforts to the next level.

Well structured and excellently narrated.

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  • Abdul
  • 12-24-16

So useful!!!

i knew nothing about seo and wouldn't know where to begin without this book. Thanks.!!!!