Many physical therapists and other medical professionals feel caught in the new reality of declining referrals from traditional sources and reduced co-pays. What are the options in the new healthcare economy?
In On Fire: Ignite Your Passion with a Cash Therapy Practice, Paul Potter, PT, provides an honest discussion and practical direction to help providers chart a new course. The audiobook includes a candid evaluation of the changing environment and the alternatives available for the future. He discusses direct access to clients, and what newly empowered healthcare consumers expect and are willing to pay for.
On Fire goes beyond the typical "copy my model of success" approach, though it does include several examples from successful cash-based practices. The book instead focuses on helping therapists discover their own unique calling and ideal clients. It recognizes that the future won't be shaped by one-size-fits-all business models.