In the global, technologically advanced business world of today, standard procedure won't allow you to jump the curve. With global barriers to entry so low that companies with fewer than 10 employees can compete effectively, the times require small and large companies to change their strategy. Dr. Oren Harari, Professor of Management at the University of San Francisco, shows how successful companies cope with the accelerated pace of business development through knowledge, innovation, and swiftness rather than reliance on old benchmarks such as physical assets and size. Move your business into the future by creating markets rather than just filling them.
I thought I was buying the audio version of the book. It was misleading because it shows the book and gives the audible version option, but once it's downloaded, it is only 53 minutes of a lecture given by the author on the subject in 1986.