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Publisher's Summary

Marketing often feels like a struggle. You are always trying to convince someone that you are the right person for the job. You are trying to get clients. The problem is, trying to get clients is a strategy that is ultimately doomed to failure. Your prospects don't want to be gotten. That's why you may experience so much resistance and rejection.

Robert Middleton of Action Plan Marketing urges his clients to give up getting and start giving in a strategy he calls "InfoGuru Marketing." The InfoGuru Marketing Principle is based on the idea that we, as experts or "gurus" in our given fields, can leverage what we know by giving away information as our primary marketing strategy. InfoGurus have mastered the art of sharing just enough of what they know to entice prospective clients to ask and pay for more.

In this teleseminar you'll learn the core principles of being an InfoGuru Marketer and start attracting all the clients you can handle.

You will learn:

  • What information you can give away absolutely free
  • How much you can give away and what you must hold back
  • How to create a huge qualified list of products by giving away one simple thing
  • When to end the giving and start the selling (without their noticing)
  • How to recruit others who will gladly help you give your information away
  • How to tap into the principles of Selfishness, Familiarity, Resonance and Reciprocity
  • The fundamentals of the "Perpetual Marketing Machine"
PLEASE NOTE: This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone.
(P)2005 SpeakerNet News

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  • Overall
    1 out of 5 stars

Overpromissed, Overpriced and Underdelivered

Yep. Save your money and get a full marketing book, not just a few pages. My best to all.

  • Overall
    5 out of 5 stars
  • Michael
  • North Hills, CA, USA
  • 10-27-05

I Love Details!

This small audio (58 min) is very good in providing details and tips on how to leverage your services and products through internet marketing. Simple small tips he provides and examples of how they work. It's refreshing to hear a live phone call with people asking normal questions relating to real life small business scenarios. Worth the $5 bucks!