If you are a freelance writer, website designer, or graphic artist, you offer your clients a service. This means that you may think the only way to build your business is to have clients come to you to get that service. By creating a productized service, you will find that your expertise can easily become a tangible product.
This was exactly the overview I needed to start the productization of our services. I will be listening to this more than nce over the next few months as I assess and develop plans for our company's services to be productized.