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Publisher's Summary

The flood of information, unprecedented transparency, increasing interconnectedness - and our global interdependence - are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do.

"Whats" are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of "how", the new frontier of conduct.

For almost two decades, Dov Seidman's pioneering organization, LRN, has helped some of the world's most respected companies build "do it right" winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people doing business in more than 120 countries to out-behave the competition.

In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new foreword from President Bill Clinton and a new preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.

Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of 21st-century success and significance.

Divided into four comprehensive parts, this insightful book:

  • Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows
  • Provides frameworks to help you understand those hows and implement them in powerful and productive ways
  • Helps you channel your actions and decisions in order to thrive uniquely within today's new realities
  • Sheds light on the systems of how - the dynamics between people that shape organizational culture - and introduces a bold new vision for leading and winning through self-governance

The qualities that many once thought of as "soft" - values, trust, and reputation - are now the hard currency of success and the ultimate drivers of efficiency, performance, innovation, and growth.

With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors - and your life - and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyperconnected, and hypertransparent world, listen to this book and discover HOW.

©2007 Dov Seidman. All rights reserved. (P)2012 Simon & Schuster Audio

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MOST IMPORTANT BOOK I'VE READ ALL YEAR - MAYBE EVR

Would you recommend this audiobook to a friend? If so, why?

I would recommend this book to every leader. How presents the key differentiator in the emerging economy.

What was one of the most memorable moments of How: Why HOW We Do Anything Means Everything?

One of the big take-aways for me was the ideas that societies are progression along a continuum from lawlessness - blind obedience- informed acquiescence-generative/self governance.

Which scene was your favorite?

My favorite example was that of General Electric's highest performing factory in Durham, NC.

1 of 1 people found this review helpful

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Theory from someone with little practical sense

If you really like business leadership books, try Jack Welsh, Bill Gates and Lee Iacoca. At least you know they actually ran a successful organization in their life.
This author is another wannabe management "guru" with no credits to his name other then his "philosophical studies"...
They are a dime a dozen these days. I guess it is a lot easier to teach than to do...
However there are a few worthy thought throughout the book, if you can take the pointless chatter in between them, then go ahead, give it a try.

1 of 1 people found this review helpful

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Typical corporate fad idea.

What could the authors have done to make this a more enjoyable book for you?

Little depth, nothing original.

1 of 1 people found this review helpful

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How Matters

It was good enough that I listened to it twice. Brings understand to why corporate America can be such a struggle. Excellent narrator!

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For ANY human trying to understand humans

This is by far one of the most important contemporary works that deal with human relationships. Read it. Listen to it. Absorb it. And make good use of it.

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WOW

HOW can you afford not to read this book?

How you do, what you do, for the why you do it!