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Publisher's Summary

If you're not social, it’s like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock?

For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

©2012 Jeremy Goldman (P)2012 Gildan Media LLC

Critic Reviews

"With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing 'likes' vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world.... This funny, friendly audiobook is an excellent primer for the social media-averse." (Publishers Weekly)

What members say

Average Customer Ratings

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Timely Topic Awful Narration

What would have made Going Social better?

I was excited to find this book and planned to listen to the book while returning from the beach. While the topic was timely and the subject interesting the narrator was awful!!<br/>A steady monotone almost put me to sleep I struggled through about a third of the book and put it down.

Would you recommend Going Social to your friends? Why or why not?

I would recommend purchasing the book and not getting the tape.

Would you be willing to try another one of Joe Geoffrey’s performances?

NO I have purchased many audible books, and enjoy listening to in the car or truck going to inspections. I want to listen to someone who has a little excitement in his voice.

What character would you cut from Going Social?

The content was great, just poor narration