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Publisher's Summary

You've heard of colleagues licensing their material, but you're not sure exactly how to do that? Hear from someone who has done it dozens of times and made more than a million dollars licensing intellectual assets. Find out how to do it, what's included, and what to watch out for. Mitch will explain how to leverage your intellect, license your materials, and boost your income. Improve your ability to bump (upsell), bundle (package products and services to license), bargain (negotiate the best deals), and back-end (boost active, passive and residual income).

You will learn how to:

  • Attract companies primed to license your intellectual assets
  • Develop an irresistible value proposition that companies will buy
  • Get to the decision-makers with authority who can write checks
  • Find companies that will pay for your product development and duplication
  • Have clients engage you to consult, train and license your materials back to them
  • Leverage the leverage, open doors to more ready buyers (including their competition)
PLEASE NOTE: This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone.
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