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Publisher's Summary

First, Hide The Poison Arrows: A new three-point strategy to drive sales and leadership effectiveness in our post-recession economy. The one, primitive desire of every human being? Remove Unwanted Tension. Did you know that over 75% of sales and management professionals have not received or pursued updated sales training since the recession hit? Dr. Russell Riendeau, award-winning executive-search professional and recognized expert in business development strategies, delivers three dynamic hours of real world tools, humorous stories and behind-the-scenes insights on how to increase sales and leadership effectiveness right now!

  • First, Hide the Poison Arrows: The art of focused, active listening
  • Second, Identify the Poison: How to develop great questions to find the tension point.
  • Third, Deliver the Antidote: Create a multi-sensory experience for the customer.
©2012 Russell Riendeau (P)2012 Russell Riendeau

Critic Reviews

First, Hide the Poison Arrows, is a fascinating, creative lesson on how to use the science of "deductive reasoning and rehearsal" to become a highly-paid sales and management executive in a complex world. Sherlock Holmes, meet Russ Riendeau.” (Marshall Goldsmith, Bestselling Author of: Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It)
First, Hide the Poison Arrows is an innovative and refreshing way of establishing thought leadership: part audiobook, part impromptu (but fluent and timely) motivational presentation. Provocative, with wide-ranging commentary on the ways people communicate, learn, buy/sell and manage, Dr. Riendeau delivers on his promise, mapping out specific action steps to improve our approach in all these areas.” (David Freedman, Sales Director, Huthwaite International – Creators of SPIN Selling)
“Music provides an effective way to communicate with the brain of your customers because it is a most primitive and emotional stimulus. Companies that find a way to link music to their intention are already ahead of the game! It will rock them!" (Patrick S. Renvoise, Chief Neuromarketing Officer, SalesBrain)

What members say

Average Customer Ratings

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  • Performance
  • Story
  • Adrian
  • Schaumburg, IL, United States
  • 12-05-12

This helped me increase my sales and revenues!

If you could sum up First, Hide the Poison Arrows in three words, what would they be?

Informative, dynamic, effective.

Who was your favorite character and why?

Russ does a great job of engaging the listener.

Any additional comments?

I helped Russ produce this audio book and in the process I learned techniques that helped me to grow my business. That was a huge bonus for me. It was a fun experience working with Russ, his energy, his insights and his knowledge will help raise your game when it comes to increasing sales. Also, the topics covered in this book go far beyond what you would expect from other sales & leadership training materials. Russ uses real life experiences and behavioral studies that really teach the listener how to be a more effective leader and sales professional. Nice job Russ! Impressive stuff!

1 of 1 people found this review helpful

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  • Philly86
  • Lafayette Hill, PA, United States
  • 11-17-15

Excellent!

Well read with advice that is spot on. Worth the time. Looking forward to listening to more by this author.

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Generalities, platitudes and pollianna

I bought the title. That was the best part. A pleasant storyteller with more frosting than cake.

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A good refresher without all the fluff

Would you recommend this audiobook to a friend? If so, why?

Yes, I would recommend this audio book. It was clean, concise and to the point. Russ Riendeau's voice is captivating, and enjoyable to listen to.

Who was your favorite character and why?

I loved the part about the sales presentation in a lear jet hangar - that's thinking outside the box.

What does Russell Riendeau bring to the story that you wouldn’t experience if you just read the book?

His excitement and enthusiasm is contagious!

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No -

Any additional comments?

It's worth the time

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  • Tim
  • Bannockburn, IL, United States
  • 03-11-13

Brilliant Analysis, Author Knows His Stuff

Russ is eloquent, easy to follow, and enthusiastic about what he does. If you can't get motivated after listening to this, you can't get motivated. He's incredibly brilliant, and can relate to salespeople of any industry. It comes completely natural to him, and I wish that I could hire him personally to sell for me.

What I can sense from listening to him speak is that he is very confident. That confidence spreads through the speakers right to me. I've used his style in my sales presentations and it's increased my closing ratio.

My advice is to try Russ' book, listen to it, and implement it. You'll be amazed.