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For 25 years, O'Reilly (working with Jeffrey Pfeffer) has researched why some companies have been able to tap the full potential of their people and others have not. Discovering how these firms have outwitted sometimes larger and more powerful competitors is like uncovering a great mystery. O'Reilly uses lessons derived from his studies which show how to retain current employees and foster their creativity, drive, and development. He presents powerful examples of companies that live their values, value their people - and are extraordinarily successful.