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Publisher's Summary

It's the second fastest growing economy in the world, and all eyes are on it. But buyer (or seller) beware - India isn't simply "the new China". It's a vast country with a rapidly expanding middle class that is eager to acquire Western conveniences in a culture that has never known such luxuries before.

But with great opportunity comes great challenge: significant cultural differences and a number of other hurdles combine to create a unique and demanding business landscape for Western companies and individuals to overcome.

Fortunately, though, outsiders need look no further than Doing Business in 21st Century India, packed with everything one needs to know in order to understand and succeed in this emerging market.

©2008 Gunjan Bagla; (P)2008 Simon & Schuster

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  • Chris
  • SAN JOSE, CA, United States
  • 05-11-11

An Expatriates User Guide

A well written quick reference guide to social & business etiquette for North American business persons traveling to India. As it references India as a whole opposed to focusing in on specific regions, I recommend taking the time to work with and appreciate the customs & culture from your colleagues directly - although a great book to help prevent obvious faux pas, nothing replaces learning a different environment through experience.

2 of 2 people found this review helpful