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Publisher's Summary

From generating traffic to getting the customers' first purchases and thenturning them into advocates, Customer Persuasion is the bible for puttingthe customer at the heart of your business.

In Customer Persuasion, Chloë Thomas, author, podcast host, and founder ofeCommerce MasterPlan, provides an easy-to-follow system for growing yoursales.

What you'll learn in Customer Persuasion:

  • Why it's essential to embrace persuasion in marketing
  • Why unethical persuasion will kill your business
  • How to work out which part of the business needs your attention
  • What website, marketing, customer service, or product optimization youneed to do next
  • Lots of simple ways to increase your conversation rateAnd hundreds of ways to get more people to buy!
  • Who this book is for:

  • Business owners and managers
  • Marketers
  • Entrepreneurs
  • Start-ups
  • Anyone who wants more customers
  • ©2016 Chloë Thomas (P)2016 Chloë Thomas

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    • KFD
    • 07-13-16

    A easy to listen to step by step guide for the online business

    Great practical advice suitable for start ups or established businesses. The step by step approach is great for focusing on what needs to be done whilst preventing the onset of overwhelm. The narration by the author, Chloe , adds personality and makes the audio easy to listen to. Favourite tip - use a word cloud.

    1 of 1 people found this review helpful

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    • Stephen Honight
    • 12-18-16

    Excellent book for anyone starting out in Ecom

    Excellent book for anyone starting out in Ecom.

    Really good blue print with some great tips and process ideas.