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Successful ecommerce businesses follow a pattern: the eCommerce MasterPlan. This book identifies the seven ecommerce business structures used by successful ecommerce businesses. These structures influence everything else in your ecommerce business.
In eCommerce Marketing, I reveal exactly how to approach the nine key marketing methods every eCommerce business should consider. I'm not going to bore you with "click here", "click there"; I'm not going to put you through endless strategic analysis.
The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales.
It is a question as old as man: How do I get others to do what I want? In his book entitled Banned Methods of Persuasion, the author provides an in-depth guide to the many techniques and methods for becoming the grey eminence you were always meant to be. With detailed study of our time-honored methods, even the shiest and most withdrawn person may find themselves in an increasingly powerful social position. Knowledge awaits!
After extensive original research and a decade as the world's highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits and you win. Neglect them and life is a never-ending struggle. We all want to be high performing in every area of our lives. But how?
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
Successful ecommerce businesses follow a pattern: the eCommerce MasterPlan. This book identifies the seven ecommerce business structures used by successful ecommerce businesses. These structures influence everything else in your ecommerce business.
In eCommerce Marketing, I reveal exactly how to approach the nine key marketing methods every eCommerce business should consider. I'm not going to bore you with "click here", "click there"; I'm not going to put you through endless strategic analysis.
The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales.
It is a question as old as man: How do I get others to do what I want? In his book entitled Banned Methods of Persuasion, the author provides an in-depth guide to the many techniques and methods for becoming the grey eminence you were always meant to be. With detailed study of our time-honored methods, even the shiest and most withdrawn person may find themselves in an increasingly powerful social position. Knowledge awaits!
After extensive original research and a decade as the world's highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits and you win. Neglect them and life is a never-ending struggle. We all want to be high performing in every area of our lives. But how?
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
In eCommerce, how you get the product to the customer is a very important part of the puzzle. It can be summed up in one word - delivery - and when I talk about delivery, I mean every aspect of it: how the customer perceives it as well as how we can use it to increase retention, improve margins, and increase efficiency.
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
From generating traffic to getting the customers' first purchases and thenturning them into advocates, Customer Persuasion is the bible for puttingthe customer at the heart of your business.
In Customer Persuasion, Chloë Thomas, author, podcast host, and founder ofeCommerce MasterPlan, provides an easy-to-follow system for growing yoursales.
What you'll learn in Customer Persuasion:
Who this book is for:
Great practical advice suitable for start ups or established businesses. The step by step approach is great for focusing on what needs to be done whilst preventing the onset of overwhelm. The narration by the author, Chloe , adds personality and makes the audio easy to listen to. Favourite tip - use a word cloud.
1 of 1 people found this review helpful
Excellent book for anyone starting out in Ecom.
Really good blue print with some great tips and process ideas.