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Publisher's Summary

Are you leaving money on the table and letting customers choose your competitors instead of you? How do you make your business stand out from others and become the obvious choice? Does your marketing leave doubt in your customers' minds about who you really are and what your company stands for?

Chances are there's more you can do to capture customers' attention and become the number one choice in your field. Most of us are limping forward with marketing that is inconsistent and confusing to our customers, and we don't even realize it!

Your brand determines the identity of your business, loyalty from your customers, general awareness of your products and services, and also your overall marketing strategy.

Inside this book, you will learn:

  • How to deliver on what your brand promises
  • How to make the market have a good perception of your brand
  • What are the right elements to put in your brand to represent its value to your customers
  • How to know the exact needs of your customer that you can make available for them
  • What will separate you from your competition
  • How to build awareness around your brand
  • How to emotionally connect with your customers
  • How to be unique
  • The power of social media
  • What demographics to target based on your brand
  • Why simply stamping your brand logo doesn't work anymore
  • How to connect your brand to your overall marketing strategy
  • And lots more!

©2016 Jerry Kershen (P)2016 Jerry Kershen

What members say

Average Customer Ratings

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars

Straight Forward overview on all aspects of branding.

If you feel like there's some aspect of branding you are not familiar with then this is a great read. If you feel like your pretty well informed when it comes to branding then this will feel more like a fact check or review. Detailed yet very straightforward.

1 of 1 people found this review helpful

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    5 out of 5 stars
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great explaination

The author explained very well about branding business.this book is really opened my mind.It is good for beginners.worthful guide

1 of 1 people found this review helpful

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essential book

Easy and teaches very valuable branding principles. For anyone who wants to know how to make an impression that "sticks" I would definitely recommend that they give this book. Great for those into marketing and want to know how to build a good brand.recommended greatly

1 of 1 people found this review helpful

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  • SSA
  • Tsutsujigaoka
  • 03-13-18

interesting

Summary of what's important when branding and artist companies should focus on. quite interesting but short

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attractig book

This book really resonated with me. It's extremely well balanced between being heavily researched and being easy to have. Lots of real-world examples, and lots of practical advice that anyone can put to use right away. I think this is a must-have for any business owner who is trying to reach the next level.highly recommended

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fantastic book

A great book that provides very practical and step-by-step guidance on developing a brand that stands out amongst your competitors.

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good for beginners

It's a good book to start off with but doesn't really go into depth of branding. Good for beginners such as myself.

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the ultimate guide

This audio Book will provide you a better understanding on what business branding is all about and why is it important. A concrete explanation on the fundamentals of business branding are discussed in this Book. You will learn the three primary types of brand and find out their brand building strategies that attracts more customers. This Book will guide you on the most common brand building materials that you might have to account for in your small business budget. After listening this book, you will be able to know the importance of going digital, what SEO can do to your company how these social media marketing can improve the sales of your company. A good source of information on how to build your small business brand. I find this Book very informative and useful at the same time. Highly recommended!!

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great benefits

If you want to learn about business branding this book is perfectly for you.
I have learn a lot and this will help me become successful in my business.
Great book

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successful book

There are lots of benefits that comes with having your own business and the one I love most is the freedom to open and close at your own time.Setting a business has been made easy with the help of this book and one will find great ideas that you can use in starting your own small scale business that ensures profitability and success.......sugggested boook