-
Brandscaping
- Unleashing the Power of Partnerships
- Narrated by: Andrew M. Davis
- Length: 7 hrs and 18 mins
- Unabridged Audiobook
- Categories: Business & Careers, Marketing & Sales
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
-
-
Very much oriented to Boomers...
- By D Z E3 on 01-23-22
By: Joe Pulizzi
-
Town Inc.
- Grow Your Business. Save Your Town. Leave Your Legacy.
- By: Andrew M. Davis
- Narrated by: Andrew M. Davis
- Length: 4 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Empower your business, your town, and your fellow citizens to prosper as never before. Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business. In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and willing workforces to relocate to their towns. Their towns flourish, and their businesses prosper.
-
-
Awesome!
- By Rebel Black on 02-20-20
By: Andrew M. Davis
-
Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
-
-
I Should Have Started With This One...
- By Chris Derochie on 07-30-14
By: Joe Pulizzi
-
Everyone Communicates, Few Connect
- What the Most Effective People Do Differently
- By: John C. Maxwell
- Narrated by: Henry O. Arnold, John Maxwell
- Length: 7 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
While it may seem like some folks are just born with a commanding presence that draws people in, the fact is anyone can learn to communicate in ways that consistently build powerful connections.
-
-
stronger than normal Maxwell
- By jdon on 07-17-20
By: John C. Maxwell
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Another empty self important marketing book
- By GT on 01-25-20
By: Donald Miller
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
-
-
Good book, but I'd buy the hard copy
- By Carla on 07-05-11
By: Chip Heath, and others
-
Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
-
-
Very much oriented to Boomers...
- By D Z E3 on 01-23-22
By: Joe Pulizzi
-
Town Inc.
- Grow Your Business. Save Your Town. Leave Your Legacy.
- By: Andrew M. Davis
- Narrated by: Andrew M. Davis
- Length: 4 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Empower your business, your town, and your fellow citizens to prosper as never before. Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business. In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and willing workforces to relocate to their towns. Their towns flourish, and their businesses prosper.
-
-
Awesome!
- By Rebel Black on 02-20-20
By: Andrew M. Davis
-
Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
-
-
I Should Have Started With This One...
- By Chris Derochie on 07-30-14
By: Joe Pulizzi
-
Everyone Communicates, Few Connect
- What the Most Effective People Do Differently
- By: John C. Maxwell
- Narrated by: Henry O. Arnold, John Maxwell
- Length: 7 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
While it may seem like some folks are just born with a commanding presence that draws people in, the fact is anyone can learn to communicate in ways that consistently build powerful connections.
-
-
stronger than normal Maxwell
- By jdon on 07-17-20
By: John C. Maxwell
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Another empty self important marketing book
- By GT on 01-25-20
By: Donald Miller
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
-
-
Good book, but I'd buy the hard copy
- By Carla on 07-05-11
By: Chip Heath, and others
-
Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
-
-
Valuable information - poor performance
- By LeAnn on 06-02-21
By: Dan Sullivan, and others
-
Zero to One
- Notes on Startups, or How to Build the Future
- By: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1.
-
-
Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
By: Peter Thiel, and others
-
How to Get and Stay Motivated
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 1 hr and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Want a blast of motivation to start your day strong? This audiobook offers over two hours of motivational tips broken down into quick, memorable 1-4 minute segments bound to set your head in a new direction. You'll get 100 nuggets of Grant Cardone motivational mojo as he inspires you to shoot for the extraordinary and never ever settle. With over 100 ways to stay motivated delivered to you by the dynamic Grant Cardone, you'll blast through any barriers and achieve your dreams.
-
-
Better than his other books/recordings
- By DoctorMu on 07-13-17
By: Grant Cardone
-
Set for Life
- Dominate Life, Money, and the American Dream
- By: Scott Trench
- Narrated by: Scott Trench
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you tied to a nine-to-five workweek? Would you like to “retire” from wage-paying work within 10 years? Are you in your 20s or 30s and would like to be financially free - the sort of free that ensures you spend the best part of your day and week, and the best years of your life, doing what you want? Building wealth is always possible, even while working full-time, earning a median income, and making up for a negative net worth. Set for Life gives young professionals the fiscal confidence they need to conquer financial goals early in life.
-
-
Amazing content! a must for young professionals!
- By Cassandra Geary on 05-16-18
By: Scott Trench
-
Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- By: Gino Wickman, Mark C. Winters
- Narrated by: Mark C. Winters
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
-
-
Real world advice
- By Ricci El Idrissi on 09-05-16
By: Gino Wickman, and others
-
Get Different
- Marketing That Can't Be Ignored!
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
-
-
Not enough for a Michalowicz book
- By Dan on 09-23-21
By: Mike Michalowicz
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
-
Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
-
Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- By: Michael Masterson
- Narrated by: Sean Pratt
- Length: 12 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
-
-
Best Business Book in a Long Time
- By Adam on 05-14-08
-
Twelve and a Half
- Leveraging the Emotional Ingredients Necessary for Business Success
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.
-
-
Thank you Gary!
- By Anonymous User on 12-02-21
By: Gary Vaynerchuk
-
Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
-
Slow Down Bro!!!
- By Anonymous User on 10-18-20
By: Russell Brunson
-
Delivering Happiness
- A Path to Profits, Passion, and Purpose
- By: Tony Hsieh
- Narrated by: Tony Hsieh
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
-
-
Do one thing exceptionally
- By Ben on 09-07-10
By: Tony Hsieh
-
How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
-
-
Buy the print or kindle version. The narration is trash.
- By Julia Perrodin on 07-09-20
By: Ray Edwards
Publisher's Summary
Who has your NEXT customer as their CURRENT customer? What if you stopped renting time or space ("advertising") and started investing in valuable content - content that you'll own? What if you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if...you became a brandscaper?
Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.
Successful brandscapers think more like television producers and less like marketers. In the new-media world, everyone has an audience. No one needs the traditional media monarchies to access their audience anymore. Davis encourages you to reconsider your spend on advertising, forget about trying to obtain PR one-hit wonders, and start seeking out valuable replacements for inauthentic celebrity "endorsements". Reinvest that money, he says, on creating valuable content and watch your marketing expenses turn into powerful content assets.
Brandscaping trains you to unearth authentic, talented "spokespeople" in a world where everyone is a publisher, podcaster, YouTuber, or digital photographer; people whose existing audiences, no matter how small, will become your future customers. Davis demonstrates how electronics manufacturers, retailers, home builders, associations, non-profits, individuals, and many others have benefited from the ability to tap into the power of niche markets.
Davis also shows you how to identify and appeal to the passion points that inspire digital influencers, prosumers, and consumers to take action. Your marketing will be more effective and you'll fill your pipeline with higher-quality leads. Brandscaping will transform the way you market.
Brandscaping is symbiotic marketing that can fund start-ups, aid non-profits, even change entire industries. Once you begin thinking like a brandscaper, you'll be able to easily see the benefits of connecting computer consulting to game shows; insurance sales to motorcycle parts; Foreman Grills to dorm-room cuisine; transportation professionals to hit television shows; backyard poultry to suburban hardware stores; watercraft sales to music videos; and so much more. In Brandscaping, you'll uncover opportunity at every turn. Davis' entertaining and artfully crafted stories each deliver on a clear lesson and an optimistic business challenge to ask yourself, "what if?"
Brandscaping is both an intellectual exercise and a practical guide. It's a refreshing, insightful take on how marketing and media will work together in the future. It is specifically crafted to be embraced by C-suite executives and implemented by savvy marketing professionals. Get ready to brandscape!
More from the same
Narrator
What listeners say about Brandscaping
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Amazon Customer
- 11-19-19
great, and useful, info. well delivered.
The real world examples really allow you to grasp on to the concepts persented very well. I took away useable ideas!
-
Overall
-
Performance
-
Story
- Anonymous User
- 01-12-19
Smart and insightful
Forever I have thought spending money on ads felt like a waste of money. Particularly because of how overdone it has become. Annoying would the word I’d use to describe it, every time I hear an ad or get a spam email, it’s frustrating.
This book talks about a way to genuinely tell others your story in a way that helps them and others in your ecosystem. It tells you how to create value, not sell crap. And to that end, it’s one of the best business books I’ve read.
Well done!
-
Overall
-
Performance
-
Story
- Winter2425
- 04-13-18
Excellent read
Loved this book! The only thing I wish Andrew would have gone deeper into is examples for businesses who are on a much smaller scale.
-
Overall
-
Performance
-
Story
- TOsinubi
- 05-16-15
Textbook Worthy
Would you recommend this audiobook to a friend? If so, why?
I would absolutely recommend this paradigm shift to anyone interested in marketing.
What was one of the most memorable moments of Brandscaping?
One of the most memorable moments is when he deconstructed how Citrix and Chris Brogan started the workshifting movement. That was awesome.
What does Andrew M. Davis bring to the story that you wouldn’t experience if you just read the book?
The inflections in his voice really bring home what he wrote. Sometimes tone is needed to bring home the point, his shines through clearly.
If you were to make a film of this book, what would the tag line be?
How rising tides lift all ships...
Any additional comments?
You should do a webinar for Full Sail University.
1 person found this helpful
-
Overall
-
Performance
-
Story
- Adelina
- 04-04-15
Mindblowing!
If u dont want to b like everyone else, listen to this book! Prepare to b ignited with so many different ideas for ur business! Andrew is a genious!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Oliver Nielsen
- 12-17-13
I wanted to like and apply this book, but...
What would have made Brandscaping better?
The countless stories aren't very well strung together. I couldn't feel the backbone of the book. It lacks structure.
The problem with some books in this genre, is that the authors seem to believe "stories are good" and "stories help people remember and relate to new learning material".
However, the full truth is:
*Good* stories are good.
*Good* stories help people remember and relate to new learning material.
Stories have to be good, to be engaging. Simple, yet so many authors in the business and self-help area, tell story after story after story.
Another thing: I can't see how what he's describing is new. Co-branding has many forms. He talks about the difference shortly, in the book, but his explanation of the differences, didn't win me over. It all seems very common-sensical.
Overall, both of the above taken into account: I think the book lacks aha-moments.
If you could play editor, what scene or scenes would you have cut from Brandscaping?
All the case stories, but that would leave a pamphlet in the end.
Any additional comments?
The narration was good. The author is very enthusiastic about the subject. I believe he has something on his heart in this area. His next book might be better.