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Publisher's Summary

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. 

Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, JC Penney, Pizza Hut, and Best Buy are featured. Branded!:

  • Provides a clear review of social media as well as the rapid changes in the development and use of mobility
  • Demonstrates why retailers cannot "wait and see" and must move rapidly
  • Shows how each company's social media and mobility initiatives are based on the individual personality of the company
  • Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.   

©2010 SAS Institute Inc (P)2012 Audible, Inc.

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