Anyone interested and wanting to participate in the future of retail should read this book. I am sure there will be many more books written about these topics, but Lori and Bernie have created the first reference book on the topic of social networking and mobility in retail. Branded provides a review of current options available and more important and interesting a review of real world examples of US based retailers who are early adopters and market leaders in the use of web 2.0 and mobile technology.
The book is a quick read, written in a conversational tone, and provides a quick understanding of social networking in today's retail world. There is no question that social networking will change the world of retail, it already has. The results of these early adopters aren't really evident yet, but there is no question that mobility and social networking will change the world of retail forever.
If you want to get a quick and practical understanding of current implementations of mobility and social networking buy this new book. Its a "Keeper".