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V. Youd

Interested in Retail Future? This is a must read.

Reviewed in the United States on November 4, 2010

Verified Purchase

Anyone interested and wanting to participate in the future of retail should read this book. I am sure there will be many more books written about these topics, but Lori and Bernie have created the first reference book on the topic of social networking and mobility in retail. Branded provides a review of current options available and more important and interesting a review of real world examples of US based retailers who are early adopters and market leaders in the use of web 2.0 and mobile technology.

The book is a quick read, written in a conversational tone, and provides a quick understanding of social networking in today's retail world. There is no question that social networking will change the world of retail, it already has. The results of these early adopters aren't really evident yet, but there is no question that mobility and social networking will change the world of retail forever.

If you want to get a quick and practical understanding of current implementations of mobility and social networking buy this new book. Its a "Keeper".

Mickie Miller

Great Read for Traditional Marketers!

Reviewed in the United States on December 8, 2010

Verified Purchase

If you are a traditional marketing executive who wants to leverage social media (blogs, Facebook, Twitter etc.) and mobile, but having trouble figuring it all out: Read Branded!! It is the first book written that actually provides the insight needed to effectively extend consumer communication channels. The book's focus is on retailers and the importance of developing social media and mobile strategies to strengthen brand equity - turning consumers into to customers. Authors, Lori Schafer and Bernie Brennan, through comprehensive interviews with eight retailers, share how the likes of Zappos and Wet Seal have successfully combined social media and mobile channels with traditional marketing strategies. In doing so these retailers are increasing sales, market share and learning a great deal about themselves and their customers. I know that I will wear thin many of the pages of Branded using it as a road map for developing social media strategies, analytics and data to build a stronger online store.

Branded shows how to strategically start and keep the conversation flowing with your customers through social media interaction in a manner that is reminiscent of the 1940's neighbor retailer; when businesses were built with customer service, relationships and loyalty.

Marc Millstein

The Heartbeat of Branding

Reviewed in the United States on January 6, 2011

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Bernie anbd Lori have teamed up to create what I consider to be one of the truly remarkable books in 2010 on both retailing and the widespread cultural shifts now taking place right before our eyes. The book is special in that it literally takes us inside the retailers who are using social networking and other new tools to successfully communicate with customers, learn new things about how people think and buy today, and then putting those ideas into action to strengthen the brand big time - and hike profits. The interview-like style of the book makes it not only a fascinating look behnd the scenes in this key area of business but also an enjoyable and an unusually easy read -- yet filled with value. The inclusion of consumer insights and thoughts further adds considerable value. Definitely a book to put on any list of gifts for 2011 and a must-read for retailers and consumers of any age at any time.

Abeachdude

a must have book on branding

Reviewed in the United States on May 14, 2016

Verified Purchase

great biz text book if you want to know the basic ins and outs of the atr of branding

Paul Marobella

Read It. Apply It. Now.

Reviewed in the United States on September 28, 2010

Verified Purchase

Decided to read this book because we work with many retailers and brands that sell through retail. All are at various stages of trying to figure out the space and how it best applies to their business. It was a quick, insightful and well-written read. On my iPad, I have about 50 highlighted notes to integrate into upcoming strategy presentations and consulting engagements. Love the case stories and the depth in which they go. Very valuable insight. Recommend.

Peter Leech

Refreshing view of Social Media

Reviewed in the United States on October 24, 2010

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I found this book to be an excellent summary of the trends in social media and mobility and how it will impact retailers. I particularly loved the richness of data sources. It's a great summary of the best research and provides a very good set of links to even more info. However, the real strength is in the way the authors have pulled together case studies. Real retail stories. It's a great book for someone starting AND the social media professional looking for more detail on the retail/brand side.

Scott Andrews

The BEST book about digital consumers, social media, and retail transformation

Reviewed in the United States on December 11, 2010

Verified Purchase

When I found this book online and read its description, I chose to purchase it right away. I finished reading it cover-to-cover in less than a week and found it hard to put down. The authors did a superb job of researching and synthesizing retail with consumer behavior in social media, the new era of digital relationships, and the use of mobile and online technologies.

I was impressed with the quality of research data and real-world examples of how top brands are harnessing the power of the social media revolution from both the business and technological perspectives. They hit the nail on the head in finding balance between business application and technology relevance. In my opinion, that's what makes their book such an incredible read. No matter what your role is in a company, this book will be a tremendous resource in gaining knowledge and understanding of how retailers are using social media and relating with the new digital, mobile consumer.

I highly recommend this book to individuals who work for a retailer, work for companies that provide products and services to retailers, and anyone who wishes to read "the movie trailer" of what's to come in the digital retail revolution.

Kwoodby

Very Informative

Reviewed in the United States on September 16, 2011

Verified Purchase

This is a great book that provides statistics and strategies about social media, how to use it, and how it has been used. I would highly recommend it if you are wanting to learn more about social media and how to integrate it within your company.