Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, plus 24 other business books. In this interview, he discusses the nature of passion and how it drives him. There have been 14 million Guerrilla Marketing books sold worldwide, and many university MBA programs offer a course in Guerrilla Marketing. This has become the best-known marketing brand in history.
This interview may contain references to dates/events etc which have already taken place - these references have not been omitted in order to maintain the integrity of the recording, as all Meet The Giants interviews are REAL and unedited conversations.