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Publisher's Summary

How has Intuit, the financial software application provider, been transformed by the Internet? CEO William Campbell describes Intuit's partnership with the search engine Excite to create the site Quicken.com. Together, the two companies connect with nine million people looking for personal finance information online. Highlights of Campbell's talk include advice on creating an online community, managing and distributing online content, and a look at online revenue models.
(P) and ©1998 Stanford Alumni Association

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