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Ingvar Kamprad. Le strategie di business di un uomo che partì da zero e creò l'impero IKEA
- Lezioni di business
- Narrated by: Lorenzo Visi
- Length: 1 hr and 6 mins
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Ingvar Kamprad. Le strategie di business di un uomo che partì da zero e creò l'impero IKEA
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Publisher's summary
Attraverso i momenti topici, gli alti e i bassi dell'impresa, e le sue icone, come il famoso catalogo, le botteghe alimentari con le altrettanto famose polpette svedesi e l'attenzione per l'ambiente e il personale.
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