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Publisher's Summary

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

As Lawrence Ingrassia - former business and economics editor and deputy managing editor at the New York Times - shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

©2020 Lawrence Ingrassia (P)2020 Macmillan Audio

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What listeners say about Billion Dollar Brand Club

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  • Overall
    4 out of 5 stars

It's an okay introduction

For listeners with an advanced skillset in digital marketing and D2C this is of little interest. A lot of the cases are getting a bit old, and it's simplified to the extent on some issues that it's so imprecise it's actually incorrect.

However, as an introduction to the subject it is quite good. Perfect for students and people interested in starting their own company etc.

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Enjoyed it!

Had good examples, focuses a lot on "hip" or trendy brands. It would be great to learn more about the generic consumable brands for comparisons in the direct to consumer markets.

1 person found this helpful

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    4 out of 5 stars

Best D2C book

I really liked the anecdotal case study review of the success criteria and failures of many online d2c brands.
The audible version is really easy to follow!!

1 person found this helpful

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Great and informative read!

I love how informative this book was. my husband and I listened to it in and out of long trips. I'm definitely more motivated after listening to this book, then I was before. seeing how others crafted their billion dollar dream, has inspired me to continue crafting mine.

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Solid Book on Several Modern Day Case Studies

As a young DTC business owner, I found this book highly informative and relevant. I would recommend

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Great book with more than you think

The book starts a little slow and at first it seems like it'll just be a recanting of how Dollar shave Club made it. but it picks up quickly and covers a ton on direct to consumer products branding and much more.

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Excellent Dive into the DTC online world.

Very interesting coverage of the online market. Some early sections were a little tedious, perhaps because it areas I was familiar with. The book was written 2019 I would love an updated 2022 version.

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A good review of D2C arena

Anyone interested in D2C or with intention to launch a D2C brand, can definitely find some insights in this book.
Although not deep in analysis, but case studies and history of D2C brands and their challenges are definitely worth reading.
I recommend listening to this book to everyone in branding and e-commerce

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This book is one of my favorites!

This book is one of my favorites. I love the way each business and industry is unfurled/explained. I will read this book again.

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The main point of the book is worth the read!

Not sure that this needed to be a book, or at least it could have been much shorter. Much of the book was a detailed account of how several start-ups were founded and succeeded. Maybe this is just me, but I didn’t want all the details. I just wanted to know what transferable concepts could I learn from the new start ups and new direct to consumer companies. Having said that, the points made of why those companies are successful and why this is important, not just for start ups, but for many industries and fields, is worth the read.

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  • Andy Gray
  • 03-04-20

Amazing ! Interesting and inspiring.

A really inspiring book for anyone working in digital , looking to start an ecom brand or wants an overview of modern d2c business.