Lawrence Ingrassia

Lawrence Ingrassia

Lawrence Ingrassia is an award-winning business journalist who has worked as a senior editor at the New York Times, Wall Street Journal and Los Angeles Times. In his decades-long newspaper career, journalists working for him won five Pulitzer Prizes - for national reporting, explanatory reporting, international reporting and commentary - as well as Polk, Loeb and other awards. He was honored with the Minard editor award by the Gerald Loeb Awards for directing coverage of causes of the financial market meltdown in the fall of 2008; that coverage was a finalist for a Pulitzer Prize in the public service category. The Society of American Business Editors and Writers gave him its distinguished achievement award in 2017. His first book, Billion Dollar Brand Club, tells the story of an unlikely band of Davids - Dollar Shave Club and Harry's, Casper and Tuft & Needle, Warby Parker and Hubble, ThirdLove and eSalon, and countless others - that have taken on corporate Goliaths, and succeeded against the odds. It examines the many ways technology has leveled the playing field, in marketing, manufacturing and distribution, and enabled these upstarts to challenge long-dominant companies. His lives with his wife in Venice, CA. Visit him online at, and follow him on Twitter at @IngrassiaLA.

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