Thales S. Teixeira

Thales S. Teixeira

He is the Lumry Family Associate Professor at Harvard Business School. There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. His two primary domains of research constitute Digital Disruption ( and The Economics of Attention (

He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, ABC Nightly News, NBC News, NPR, Forbes, Quartz, The New Yorker and The Guardian. Twitter: @ThalesHBS

He has also been an expert reviewer for the US Food and Drug Administration under President Barack Obama. And he is one of the current judges of CNBC's Disruptor 50 most innovative startups. He has consulted or advised top executives of over 15 of the Fortune 100 companies. LinkedIN:

Read more Read less

You're getting a free audiobook.
$14.95 per month after 30 days. Cancel anytime.

Best Sellers

    • Unlocking the Customer Value Chain

    • How Decoupling Drives Consumer Disruption
    • By: Thales S. Teixeira, Greg Piechota
    • Narrated by: Tom Weitzel
    • Length: 11 hrs and 14 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 12
    • Performance
      4.5 out of 5 stars 12
    • Story
      4.5 out of 5 stars 12

    Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....

    • 5 out of 5 stars
    • Like "The Lean Startup"? You'll love this book!

    • By Iva Iovtcheva on 03-01-19

    Regular price: $28.00

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.