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Backroads Boss Lady

Happiness Ain't a Side Hustle - Straight Talk on Creating the Life You Deserve
Narrated by: Jessi Roberts
Length: 9 hrs and 14 mins
5 out of 5 stars (14 ratings)
Regular price: $29.65
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Publisher's Summary

Discover life and business tips from Cheekys' founder, who survived a devastating childhood and turned her tiny Idaho shop into a multi-million dollar brand, in this "manifesto on how to do everything from overcome haters to persevere in business" (Lee Woodruff, number one best-selling author).

New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that a mother of four faced down her hard past, poverty, self-doubt, and a reluctant customer base. And she created something unexpected: a multi-million dollar FRBR (For Rural, By Rural) business empire.

Her name is Jessi Roberts, and the business is Cheekys, which started with six purses and a tanning bed. Now in her book, Jessi reveals how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a one-and-a-half-million-strong community. Best of all, she did it by standing tall for her values: Always be kind, lift up the next gal, and treat employees and customers like family.

More than a business book, Backroads Boss Lady is about embracing your passion even when others don't see value in it - or you - and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise.

©2019 Jessi Roberts and Bret Witter (P)2019 Hachette Audio

Critic Reviews

"Jessi's story teaches us never to give up on our dreams. Filled with both inspiration and action, this book will get you back on the path to manifesting your greatest vision, in business and beyond." (Mike Michalowicz, author of Profit First)

"Backroads Boss Lady isn't a business book. It's real life, real emotion, and real inspiration for all women. Jessi Roberts proves once again that success isn't about money, it's about honesty, friendship, hard work, loyalty, and loving where you live, even when - or maybe especially when - times are hard. Those are lessons all of us can use every day." (Vicki Myron, number one New York Times best-selling author of Dewey)

"Take it from someone who has advised dozens of business owners: Backroads Boss Lady is groundbreaking. Jessi Roberts breaks the mold of what a conventional entrepreneur looks like and shatters every ceiling. This is more than a business book; it's about family, parenting, friendship, community, and living your best life with integrity." (Fran Hauser, author of The Myth of the Nice Girl)

What members say

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Jessi Keeps it Real

Loved this audio book! Jessi's story is one of perseverance. She has overcome so many obstacles in her personal life and business. If you are looking for something that is heartfelt and inspiring you should definitely give it a read (or listen).

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From the beginning

I’m an Idaho girl and I have loved Cheeky’s from the beginning and I loved this whole book, from the beginning. That Farm Girl leather bracelet that I bought from the original store has been an all time favorite. What an amazing journey you have been on and thank you for sharing it with the world. I can’t wait for the new store to open.

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  • grccs
  • Caddo Mills, TX
  • 03-15-19

This is an awesome book

Such an great story of real life. Its uplifting and great to read a real life story. I love this book, and will refer it to my friends and family! Its a must read,

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Great book

MetJessi after the woman of the year gala in Boise. Liked her story so I got her book. It is worth enjoying. Great story

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Backroads Boss Lady is awesome!

This is an awesome book full of inspiration and life lessons. You don’t have to be a boutique owner to appreciate the lessons she points out. The best part is how relatable and genuine Jessi is and, as a Cheekys Chick, awesome Cheekys is.

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Such a great read for someone just starting

I’ve struggled through my first year in business. As a maker, Texan, sexual and physical assault survivor, former resident of the tiny town of sayre Oklahoma (one town over from elk city), having lost my children to an asshole ex husband for no reason other than to be an asshole, her story resonated with my more than pretty much any book I’ve ever read. I have hope that a failure like me will be successful with this and I am on the right path. I am thankful that you put yourself out there like this, jessi. I promise, you will change lives with this book. Thanks, boss lady.

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Love this!!

What an amazing book!! I love her honesty and the fact she just puts in all out there!

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Such an amazing story! You'll cry & laugh...

Wow! I'm recommending this book to everyone! Its so empowering and inspirational you won't want to stop reading. There are parts in the book that you think can't possibly get any worse but they do! This book is written very well... and Jessi does an outstanding job on this audible. Grab tissues because this is a tear jerker but don't worry she'll keep you lauging too :-)