Manifest Omnipresence

8 Keys to Organic Lead Generation

By: Erica Glessing

Narrated by: Virtual Voice

Length: 45 mins

Publisher's summary

Should you show up on a podcast, LinkedIn, Instagram, Facebook, TikTok? In the new book “Manifest Omnipresence: 8 Keys to Organic Lead Generation,” author Erica Glessing shares her best tips for organic lead generation using the mindset of omnipresence to help readers achieve maximum lead generation across website and social media channels.

You're going to learn how to become visible in a wild online world.

The first chapter opens with Glessing bringing awareness to the concept of manifesting and creating omnipresence for your content online. She believes developing omnipresent marketing is an excellent way for businesses to tap into different social media platforms. People new to this concept might ask, “But why omnipresence?” Glessing explains how developing omnipresence allows more opportunities to flow in.

In the next chapter, the author emphasizes knowing the client, or in her words, the avatar you serve. She clarifies how to be aware of your avatar’s needs for optimal lead generation. Glessing calls these needs ‘pain points.’ In the following chapter, she gives her readers the tools to deal with these pain points.

The author says the lead magnet acts as a solution to your client’s pain points. As the name suggests, the lead magnet does precisely that: attract. The lead magnet is a great way to attract clients to your business. Glessing talks in great detail about the lead magnet and also provides helpful examples for better understanding.

In Chapter 5, the author discusses the tip which has helped her gain omnipresence in her content. Glessing talks about the evergreen function of podcasts and how publishing a dozen of those can benefit your business. This chapter contains some great insights on creating and publishing podcasts, as this is also the author’s area of expertise.

Glessing then moves on to shed some light on the role of blogging for omnipresence in the sixth chapter. She thinks blogging is frequently overlooked when it comes to omnipresent marketing for organic lead generation. The chapter has some great tips for people who wish to tap into blogging to boost lead generation for their business.

Glessing shares her best knowledge and tips on SEO, video, and email for omnipresence in the last chapters of her book. She gives examples from her professional life to strengthen the points that have secured omnipresence for organic lead generation for herself and her clients.