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Publisher's Summary

An entertainment and tech insider - YouTube's chief business officer - delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.

In the past 10 years, the Internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.

Sharing behind-the-scenes stories of YouTube's most influential stars - Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat - and the dealmakers brokering the future of entertainment, like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies - HBO, Netflix, and YouTube - to tell the story of streaming video and this modern pop-culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers.

Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.

©2017 Rkapital, LLC (P)2017 HarperCollins Publishers

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A fantastic nerd book

I really nerded out on this one. I enjoyed the book and look forward to what happens with YouTube in the future. Stay tuned folks.

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What a beautiful story.

This is a life changing book. I am so honored to have selected streampunks thru audible. The story, philosophy and culture of youtube is magnificent in the face of our digital frontiers. Thank you for such quality. Its my favorite book of all times🐝🌻🎃🇺🇸