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化粧品・健康食品業界のためのダイレクトマーケティング成功と失敗の法則
- Narrated by: 角田 雄二郎
- Length: 5 hrs and 50 mins
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化粧品・健康食品業界のためのダイレクトマーケティング成功と失敗の法則
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Publisher's summary
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）
化粧品・健康食品の通販事業に携わる
経営者・マーケター必携!!
マーケティングの基礎を身に付け、
業界ならではの戦略で通販事業を成功に導く
不動の法則
「LINE広告は効果的らしい」「購入ボタンは緑と赤だとどちらがいい」
日々目まぐるしく進化する広告・ブランディング戦略。
小手先の真似をしているだけでは、
競合に勝てない時代になっています。
時代が変化すると、それに合わせて多くのことが変わっていきます。
人が情報を取得するツールも、紙やテレビなどのメディアから
インターネットへと変化し、いまでは誰もがスマートフォンを使って
情報を取得できる時代へと変化しました。
しかし、マーケティングに関して言うならば、
顧客への向き合い方や「どのようにしたらモノが売れるのか」という考え方は、
どれだけ時代が変化しても変わることはありません。
本書は、著者がこれまで実践してきた
化粧品・健康食品業界特化型のマーケティングの施策を
惜しみなく伝えるとともに
マーケティングの「本質となる考え方」を紐解いた書籍です。
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