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Как измерить все, что угодно. Оценка стоимости нематериального в бизнесе
- Дуглас Хаббард. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 35 mins
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Как измерить все, что угодно. Оценка стоимости нематериального в бизнесе
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Publisher's summary
Книга Дугласа Хаббарда Как измерить все что угодно - обязательное чтение для бизнес-аналитиков, стратегов, студентов технических и экономических вузов. Если философ Эратосфен сумел измерить длину окружности Земли без геодезического оборудования и спутниковых данных, то и все остальное в этом мире тоже поддается количественному анализу. Авторские разработки помогают снижать риски, планировать размещение капитала, решать управленческие задачи, вычислять потенциальную выгоду. Их можно использовать как готовую измерительную методику, обогащенную примерами и результатами исследований в области прикладной информационной экономики. Книга входит в рекомендованные списки книг нескольких американских университетов. Это ценный ресурс для тех, кто принимает решения, связанные с неопределенностью.
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