How to Write a Good Advertisement
A Short Course in Copywriting
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How to Write a Good Advertisement
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Narrado por:
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Scott R. Pollak
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De:
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Victor O. Schwab
Acerca de esta escucha
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just a few hours this book clearly explains the core elements of an effective advertisement. Schwab shows us how to How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding.
Fifty years after publication this book is still the standard bearer, sought after by a new generation of copywriters and businesspeople. Listen to it, apply it, and watch your sales soar. This audiobook is expertly narrated by Scott Pollak and includes a forward by Johanna M. Costigan.
©2023 Public Domain (P)2023 Echo Point Books & Media, LLCLos oyentes también disfrutaron...
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Historia4.5 out of 5 stars 45
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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4 out of 5 stars
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Great formula for copywriting!!
- De Darien Gaston en 08-02-19
De: Robert Collier
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- De: Dan S. Kennedy
- Narrado por: Matt Cartsonis
- Duración: 4 h y 45 m
- Versión completa
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General4.5 out of 5 stars 214
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Narración:4.5 out of 5 stars 179
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Historia4.5 out of 5 stars 178
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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3 out of 5 stars
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king of the Pitchman
- De Kindle Customer en 04-20-20
De: Dan S. Kennedy
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The Lazy Man's Way to Riches
- DYNA/PSYC Can Give You Everything in the World You Really Want!
- De: Joe Karbo
- Narrado por: Steve White
- Duración: 7 h y 4 m
- Versión completa
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General4.5 out of 5 stars 38
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Narración:5 out of 5 stars 25
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Historia5 out of 5 stars 27
The principles of Joe's success are as relevant in today's world as they were when Joe Karbo first created this program. He takes the fundamentals and states them in a unique way so they make sense. But more importantly, he lays out easy to apply lessons that take you, from where you are in your life today with what you have, to where you want to be. Because of the phenomenal success rate, counselors and therapists use it to teach personal growth and self reliance...and because of the business lessons, it is widely used in business schools all over the country. This is a must for everyone's success library!
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5 out of 5 stars
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dynacite
- De daron en 09-04-24
De: Joe Karbo