-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrado por: Johnny Heller
- Duración: 6 h y 17 m
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Resumen del Editor
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.
In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:
- How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
- Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
- Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
- How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
- How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
- The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
- How to install persuasive images in people's brains - learn how to direct how people think about your products and services
- Why people really buy your product or service - sorry, but it's not what you think
- How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
- Long vs. short copy: Which is really best for response? Don't believe the lies!
- How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
- How to turn ordinary words into copy that motivates, influences, persuades
- How to cause people to mentally demonstrate your products...before they buy
- How emotional words melt sales resistance like a red-hot knife through butter
- And much more
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- De: Roy H. Williams
- Duración: 4 h y 41 m
- Versión completa
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- De Michelle J en 01-09-17
De: Roy H. Williams
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- De: Mark Levy
- Narrado por: Bronson Pinchot
- Duración: 4 h y 27 m
- Versión completa
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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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Great Ideas
- De Amazon Customer en 12-31-10
De: Mark Levy
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- De: Chris Lytle
- Narrado por: Gregory Linington
- Duración: 5 h y 46 m
- Versión completa
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- De Leela Vox en 01-12-19
De: Chris Lytle
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
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Go-Givers Sell More
- De: Bob Burg, John Mann
- Narrado por: Bob Burg, John Mann
- Duración: 3 h y 47 m
- Versión completa
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- De Sandy en 09-23-10
De: Bob Burg, y otros
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 12 h
- Versión completa
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- De Nidhi en 06-25-11
De: Paco Underhill
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Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
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The Mackay MBA of Selling in The Real World
- De: Harvey Mackay
- Narrado por: Tim Wheeler
- Duración: 8 h y 34 m
- Versión completa
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- De Eric en 12-12-11
De: Harvey Mackay
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The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
- Versión completa
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
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Success Is for You
- Using Heart-Centered Power Principles for Lasting Abundance and Fulfillment
- De: David R. Hawkins MD
- Narrado por: Peter Lownds
- Duración: 6 h y 10 m
- Versión completa
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Success Is for You draws upon many concepts that fans of Dr. Hawkins will recognize and applies them to the world of business and the psychology of success. Expanding upon the illuminating discussion of the attractor patterns of success from Power vs. Force, this remarkable never-before-published book pulls back the curtain on the inner workings of the successful mind. Success, according to Dr. Hawkins, is an attitude we inhabit rather than a goal we strive for.
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Actually some new stuff for me...
- De Amazon Customer en 03-28-17
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
- Versión completa
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 33 m
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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A must read!
- De Aimee MIller en 02-25-24
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- De: Dan S. Kennedy
- Narrado por: Matt Cartsonis
- Duración: 4 h y 45 m
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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king of the Pitchman
- De Kindle Customer en 04-20-20
De: Dan S. Kennedy
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Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
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General
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- De: Ray Edwards
- Narrado por: Ray Edwards
- Duración: 4 h y 11 m
- Versión completa
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General
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Narración:
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Historia
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Buy the print or kindle version. The narration is trash.
- De Julia Perrodin en 07-09-20
De: Ray Edwards
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 33 m
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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A must read!
- De Aimee MIller en 02-25-24
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
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General
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Narración:
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Historia
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
-
Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
- Versión completa
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General
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Narración:
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Historia
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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-
Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- De: Dan S. Kennedy
- Narrado por: Matt Cartsonis
- Duración: 4 h y 45 m
- Versión completa
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General
-
Narración:
-
Historia
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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king of the Pitchman
- De Kindle Customer en 04-20-20
De: Dan S. Kennedy
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Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
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General
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Narración:
-
Historia
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- De: Ray Edwards
- Narrado por: Ray Edwards
- Duración: 4 h y 11 m
- Versión completa
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General
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Narración:
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Buy the print or kindle version. The narration is trash.
- De Julia Perrodin en 07-09-20
De: Ray Edwards
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Scientific Advertising
- De: Claude C. Hopkins
- Narrado por: Paul Jones
- Duración: 2 h y 4 m
- Versión completa
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General
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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a must-read for agencies and business owners
- De Jenna en 11-15-18
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Copywriting Made Simple
- How to Write Powerful and Persuasive Copy that Sells
- De: Tom Albrighton
- Narrado por: Sebastian Abineri
- Duración: 7 h y 6 m
- Versión completa
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This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
De: Tom Albrighton
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- De: Luke Sullivan, Edward Boches
- Narrado por: Scott R. Pollak
- Duración: 13 h y 51 m
- Versión completa
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The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
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New to sales, marketing, corporate America? There is value in this book.
- De Alex K en 07-03-23
De: Luke Sullivan, y otros
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- De: Melina Palmer
- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
- Versión completa
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good ideas, but felt like a collection of tweets
- De J. Cabral en 03-02-24
De: Melina Palmer
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
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General
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Narración:
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Historia
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- De: Roy H. Williams
- Duración: 4 h y 41 m
- Versión completa
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General
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Narración:
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Historia
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- De Michelle J en 01-09-17
De: Roy H. Williams
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 8 h y 49 m
- Versión completa
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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I don't like the narrator.
- De Jerome A Brown en 03-16-20
De: Robert W. Bly
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You Have More Influence Than You Think
- How We Underestimate Our Power of Persuasion, and Why It Matters
- De: Vanessa Bohns
- Narrado por: Eileen Stevens
- Duración: 6 h y 24 m
- Versión completa
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General
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If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions, and even our mere presence affect other people. In You Have More Influence Than You Think, social psychologist Vanessa Bohns draws from her original research to illustrate why we fail to recognize the influence we have, and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power.
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I got what was needed
- De Purdy en 10-24-21
De: Vanessa Bohns
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How to Write a Good Advertisement
- A Short Course in Copywriting
- De: Victor O. Schwab
- Narrado por: Scott R. Pollak
- Duración: 8 h y 13 m
- Versión completa
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.
De: Victor O. Schwab
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
Lo que los oyentes dicen sobre Ca$hvertising
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Lloan S Gomez
- 11-30-19
amazing book
very interesting book it teaches you a lot about how to sell and the psychology behind it
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- Carl Thornton
- 12-06-22
I love how the narrator breaks it down
Not a boring listen at all. I love the narrator's description on products. he really take you there.
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- HectorIvan
- 01-11-23
Required reading for marketing
If you are in sales or marketing, this is Required reading.
It covers the basics as well as more advanced techniques
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The excellent examples and studies.
I've been in the advertising industry for 25 years and this book is probably the best book you could read on the topic to give you a helpful overview.
The examples and studies in Cashvertising are perfect for coming up with an Effective Advertising message for your business.
While there is much more to know, to be a top professional in this industry - Cashvertising will give anyone a great start at creating a great marketing message.
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- Kelli
- 01-09-24
Exceptional Book!
There is a ton of information jampacked into this book that is extremely helpful and very timely. You won’t waste your time listening to this one!
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- Anonymous User
- 02-08-22
Great book
Wonderful book on marketing definitely helped me implement some new techniques when it comes to marketing my small business.
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- Anonymous User
- 04-10-19
Highly recommended
This book is now a classic for advertising. so much insights into the advising world.
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- Evan Asay
- 01-21-19
Great book! Very highly recommended!
Great! Loved it! Breaks everything down in an actionable way. I bought the physical book, too.
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- Gabriel
- 04-05-19
Amazing sales book
Not all the information was useful to me but in general, the whole book has great tips and knowledge to implement on your business.
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- Lauren Hennes
- 11-27-22
Great book
Great book little outdated but still has great tips and tricks that are effective. More social media would be great.
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