The Robert Collier Letter Book
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The Robert Collier Letter Book
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Narrado por:
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John Edmondson
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De:
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Robert Collier
Acerca de esta escucha
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
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Historia4.5 out of 5 stars 966
Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
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2 out of 5 stars
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GREAT book BUT get the ebook version, not this
- De A curious visitor en 04-19-15
De: Perry Marshall
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Scientific Advertising
- De: Claude C. Hopkins
- Narrado por: Paul Jones
- Duración: 2 h y 4 m
- Versión completa
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General4.5 out of 5 stars 120
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Narración:4.5 out of 5 stars 97
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Historia4.5 out of 5 stars 97
This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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5 out of 5 stars
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a must-read for agencies and business owners
- De Jenna en 11-15-18
Lo que los oyentes dicen sobre The Robert Collier Letter Book
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Howard_a
- 04-11-22
Educational but painfully repetitive
There is educational value in this book, but the repeating of the ads to show minor changes made the book a bit painful to me. I think the logic is great, but it sounds like many repeated ads on a radio show. I don’t know how to improve it though because he’s showing actual ad campaigns. He does show the process of building ads, so it’s good in that sense.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia3 out of 5 stars
- Darien Gaston
- 08-02-19
Great formula for copywriting!!
This is an incredible read showcasing a plethora of examples that expound on a fundamentally sound formula for copywriting.
However, with that being said, I believe you'd get more from purchasing the hard copy. I think seeing the text would do more for the reader than listening to it.
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esto le resultó útil a 2 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- David Lowenthal
- 01-30-21
Essential Reading any copywriter, whether a raw newbie or seasoned A-Lister
There is a gem on every page of the masterful direct marketing classic!
I’ll be coming back to it again and again.
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esto le resultó útil a 1 persona