Scientific Advertising

De: Claude Hopkins

Narrado por: Ty Carthage

Duración: 2 h y 19 m

Resumen del Editor

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Public Domain (P)2015 Tridb Audiobooks

Good info but needs to be updated. Found it would

Would be easier to understand in the 1960s. Some words are not used these days.

Dated classic with a less than desirable orator

While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.

Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.

Find the lessons within this book on google and don't waste your time nor money on this audible book.

The Narrater is horrible

I think the content of the book may be pretty good, but trying to get through it listening to this narrator is torture

Great audible on advertising

Gives key points what to do for the best adverting. Headline is most important. Nothing exotic or odd regular print just as good

buen libro, narración mediocre

numerosos errores en una narración que no es de más de 2 horas, repiten oraciones, hay trabas al hablar. Se siente como una versión en obra negra, no como un producto terminado y bien pulido.

Your unfair advantage

Imagine how Moses felt when he was handed The Ten Commandments by God. That’s how you’re going to feel when you read the book.

If you’re just starting out this is going to save you money, time and heartache. If you’re already in business and doing well this is going to give you a second home, a luxury car you never dreamed of owning and pay for your retirement and your children’s college.

But… only if you follow these principles or hire an agency that does.

Ignore the reviews about the narrator. The narrator is great. Ignore the reviews saying this is just common knowledge or dated. It’s not. It’s uncommon knowledge to 99% of all business owners. Think it’s too short? It’s brevity is what makes it even more valuable.

pretty good book

just booked have a couple of interesting points and tell you a lot about old school advertisement and how now times has changed a lot and with technology thing does got more advanced but some of the some of the skillset Still Remains and we still use some of the stuff

Poor narration and editing

Poorly narrated and edited. Narrator takes random breaks and repeats himself. Flow of narration is off which in turn can be very distracting.

A different perspective on Advertising

This book definitely has some hidden jewels in it!!

I mean it’s Claude Hopkins the legend... what else do you expect

It was Ok

Wasn't too impressed with the quality of the book. A lot of breaths and some unedited stumbling.