Win Bigly (2nd Edition)

Persuasion in a World Where Facts Don't Matter

De: Scott Adams

Narrado por: Andrew Baldwin

The New York Times bestseller that changed how we understand reality itself—expanded and updated to include the first Trump administration, January 6th, and the 2024 election

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams—best known as “the guy who created Dilbert”—recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.

Win Bigly, now in its second edition, explains one of the most important perceptual shifts in the history of humankind.

©2017, 2024 Scott Adams, Inc. (P)2025 Scott Adams, Inc.

insightful and entertaining

His account of the Clinton campaign is fascinating. Clinton went from committing terrible persuasion mistakes to matching Trump after "Godzilla" joined her team.

Strongly recommend

Honest and accurate.

This book does a great job cutting through the noise and presenting accurate realities that so many people miss.

Logical viewpoint presented

I like how Scott logically presented his viewpoints. he admitted areas where he didn’t have information and also areas where he did have information and he was able to connect the dots as to how he got to his conclusions.