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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
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The Adweek Copywriting Handbook
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- De: Chris Lytle
- Narrado por: Gregory Linington
- Duración: 5 h y 46 m
- Versión completa
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General5 out of 5 stars 266
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Narración:4.5 out of 5 stars 219
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Historia4.5 out of 5 stars 217
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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5 out of 5 stars
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First Day Confidence
- De Leela Vox en 01-12-19
De: Chris Lytle
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
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General4.5 out of 5 stars 53
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Narración:4.5 out of 5 stars 45
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Historia4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- De: Mark Levy
- Narrado por: Bronson Pinchot
- Duración: 4 h y 27 m
- Versión completa
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General4 out of 5 stars 637
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Narración:4 out of 5 stars 486
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Historia4 out of 5 stars 477
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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5 out of 5 stars
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Great Ideas
- De Amazon Customer en 12-31-10
De: Mark Levy
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
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General5 out of 5 stars 28
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Narración:5 out of 5 stars 28
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Historia5 out of 5 stars 28
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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5 out of 5 stars
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I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
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General4 out of 5 stars 93
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Narración:4 out of 5 stars 81
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Historia4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
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Expert Secrets
- The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 26 m
- Versión completa
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General5 out of 5 stars 890
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Narración:5 out of 5 stars 754
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Historia5 out of 5 stars 749
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
- De Don Rhoads en 10-05-21
De: Russell Brunson
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Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 163
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Narración:4.5 out of 5 stars 102
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Historia4.5 out of 5 stars 103
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
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General4.5 out of 5 stars 92
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Narración:4.5 out of 5 stars 83
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Historia4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Buy the print or kindle version. The narration is trash.
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Narración:4.5 out of 5 stars 32
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Discover the secrets of written persuasion!
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1 out of 5 stars
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the hype myself. book to buy my other products
- De sue sutton en 01-02-22
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Copywriting Made Simple
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General5 out of 5 stars 9
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Narración:5 out of 5 stars 7
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This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
De: Tom Albrighton
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The Six-Figure Freelancer
- Your Roadmap to Success in the Gig Economy
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General5 out of 5 stars 14
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Narración:5 out of 5 stars 12
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Historia5 out of 5 stars 12
Are you a self-employed service provider looking to build a bulletproof business? Struggling to develop a strong, consistent client base? Do you want to take your independent career to the next level but don't know how? Writer, coach, and public speaker Laura Briggs has helped thousands of enthusiastic entrepreneurs find the liberating freedom and flexibility of the contractor model. And now she's here to share her battle-tested guide from working with companies like Microsoft and Business Insider to help you scale your enterprise and soar to new financial heights.
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5 out of 5 stars
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Great Book Very detailed process
- De Jessica & Darwin en 01-03-24
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
- De Eric Keith en 05-21-18
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General4 out of 5 stars 220
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Narración:4 out of 5 stars 196
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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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1 out of 5 stars
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A complete waste of time
- De Dr. Brian L. Carpenter en 10-03-11
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Expert Secrets
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General4.5 out of 5 stars 1,794
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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5 out of 5 stars
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Most Impactful book read since Rich Dad Poor Dad
- De Dan en 10-09-18
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Hook Point
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Narración:4.5 out of 5 stars 593
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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3 out of 5 stars
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90 min in - too much fluff
- De Anonymous User en 11-17-20
De: Brendan Kane
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No B.S. Sales Success in the New Economy
- De: Dan S. Kennedy
- Narrado por: Joe Pardavila
- Duración: 7 h y 40 m
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General4.5 out of 5 stars 21
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Narración:4 out of 5 stars 15
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Historia4.5 out of 5 stars 14
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
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terrible narration
- De Fred en 09-20-21
De: Dan S. Kennedy
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Influence
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- De: Dan Lok
- Narrado por: Dan Lok
- Duración: 3 h y 34 m
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General4.5 out of 5 stars 347
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Narración:4.5 out of 5 stars 288
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Historia4.5 out of 5 stars 283
Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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5 out of 5 stars
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Phenomenal
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What Your Customer Wants and Can’t Tell You
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- De: Melina Palmer
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General4.5 out of 5 stars 23
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Narración:4.5 out of 5 stars 21
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Historia4.5 out of 5 stars 21
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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3 out of 5 stars
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Good ideas, but felt like a collection of tweets
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How to Write a Good Advertisement
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.
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Integration Marketing
- : How Small Businesses Become Big Businesses - and Big Businesses Become Empires
- De: Mark Joyner
- Narrado por: Erik Synnestvedt
- Duración: 1 h y 42 m
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General4 out of 5 stars 44
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Narración:4.5 out of 5 stars 28
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Historia4.5 out of 5 stars 27
The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common - from Microsoft to McDonald's to U.S. Steel - that helped them grow from small businesses to globe-spanning corporations?The answer is "yes," and it's right here.
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3 out of 5 stars
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Interesting Insight
- De Mark en 07-14-09
De: Mark Joyner
Lo que los oyentes dicen sobre The Adweek Copywriting Handbook
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
- Juan Jesus
- 03-23-21
Great advice
Even to this day these copywriting insights are really powerful, I think Sugarman should add his thoughts on more recent social media and advertising copy for FB and Google, I would really appreciate all he has to say
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Mikisha Silvera
- 03-02-24
The only book you'll ever need for copywriting!
Joseph Sugarman is the real deal. His teachings has stood the test of time. And I am a HUGE fan of Gary Halbert, but honestly Joe knocked this one out of the park.
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Total5 out of 5 stars
-
Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Anonymous User
- 04-01-23
Very good book
The book is done even if there is 2 hours left just the same stories from the beging but i really like the book but it didnt have to be so long.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Anonymous User
- 09-14-21
Great alma mater for copywriters
I will listen second time. This time it will be studying the book. You can learn foundation of all copywriting
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
Filled with valuable principles and examples
I have worked in the advertising industry for over 25 years now, and I loved the principles and examples Joe Sugarman shared in this book. This is good stuff.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jeff Watters, Frankford, DE
- 11-06-21
This content is so good I bought the book
Rarely do I want to keep an item so much that I buy the written copy as well. but that's what happened when I listen to this the first time. The content is so valuable, I can imagine it could be sold at ten times the price and still be a terrific value.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
- Amazon Customer
- 10-17-22
great advertising advice
lots of details and tips to make you a successful advertiser, and avoid making costly mistakes.
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Total3 out of 5 stars
- Amazon Customer
- 10-28-22
it's good but probably overrated.
unfortunately like most advertising copy we have been desensitized to the fact that what is now legally defined as Puff free is let's be honest lying.
while there are many things to be learned from this book I did enjoy it and I will use many of its principles I think we need to move away from considering ridiculous lies as being acceptable simply because of a legal definition.
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