Showing results by author "Mim Eichler Rivas"

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    • The Tanning of America

    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • By: Steve Stoute, Mim Eichler Rivas
    • Narrated by: Kerry Washington
    • Length: 11 hrs and 59 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 80
    • Performance
      4.5 out of 5 stars 68
    • Story
      4.5 out of 5 stars 69

    The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

    • 5 out of 5 stars
    • Marketers Must Read!

    • By Marcus Raman on 12-09-16

    Regular price: $24.47